Plano’s Tinno USA Launches New Smartphone for ‘Value Seekers’

Tinno USA—the Plano-based subsidiary of Chinese smartphone manufacturer Tinno Mobile Technology— announced the launch of its WIKO VOIX smartphone across the U.S., initially at T-Mobile and Metro by T‑Mobile stores.

Targeting "value seekers" who still want smart phone features, the company's chief product officer calls the VOIX "a sleek smartphone with a great look and feel at a price point that makes sense for everyone."

A North Texas-based smartphone maker is targeting “value seekers” with its newest product.

Tinno USA, the Plano-based subsidiary of Chinese smartphone and wireless devices original design manufacturer Tinno Mobile Technology Corp., announced the launch of its WIKO VOIX smartphone across the U.S.

“We’ve listened to consumers on which features matter most, including cameras, battery life, ease of use, and of course outstanding industrial design, to create a sleek smartphone with a great look and feel at a price point that makes sense for everyone,” Lance Cornish, chief product officer of Tinno USA, said in a statement.

Long-lasting battery power

The WIKO VOIX smartphone [Photo: Business Wire]

Available at T-Mobile and Metro by T-Mobile stores, the WIKO VOIX—pronounced “voice”—operates off of Google’s Android operating system and includes typical smartphone features, along with a battery that it says has the ability to last for up to nearly 30 hours.

Tinno USA said it’s working with New York-based American Network Solutions as its sales and distribution partner.

“We’re calling this phone VOIX, because we want to empower each person to use their unique voice, and we believe everyone’s voice deserves to be heard,” Cornish said.

Tinno’s Plano operations established in 2018

The WIKO brand, which is also owned by Tinno Mobile, was established in 2011 in France and later expanded to markets across Europe, Africa, the Middle East, and Asia. The company made its first foray into the U.S. market in a partnership with Boost Mobile.

Founded in 2005, Tinno Mobile established its Tinno USA subsidiary in 2018 to focus on the North American market. Globally, Tinno Mobile says it has more than 4,000 employees. The company operates eight R&D facilities and three manufacturing facilities, all of which are in China, along with a design center in France.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • Santander Consumer will partner with tech and community nonprofit Comp-U-Dopt to provide free high-speed Internet connectivity to up to 10,000 Dallas student households, along with free laptop computers, training, and support to eligible low-income residents. It's the first step in a two-year program to include several other cities, funded by a total of $35 million in grants from Dallas-based Santander Consumer's foundation.

  • Match Group CEO Shar Dubey is leaving her post May 31, but will stay on with the company as a board director and advisor. The move will allow more time for what she calls "the give back" chapter of her life. Incoming CEO Bernard Kim currently serves as the president of mobile game maker Zynga, where he is credited with boosting Zynga’s market cap since 2016, leading to Zynga’s pending $12.7 billion acquisition by Take-Two Interactive.

  • MD7 is gearing up for "double-digit growth" as 5G rolls out. The mobile infrastructure consultancy recently announced its corporate relocation from San Diego to Allen.

  • Based in Austin with a strong Dallas presence, NuBrakes will use the funding to expand nationwide, more than double its team, and offer a wider array of auto repair services. It will also expand its services for mobile fleet operators and offer a "predictive telematics platform" that automates the auto repair process.

  • In 2021, the global tech protection company moved its HQ to Dallas-Fort Worth and completed a comprehensive rebrand. CEO Rod Millar calls the new deal "a significant acquisition" that positions the company for more growth.