A North Texas-based smartphone maker is targeting “value seekers” with its newest product.
Tinno USA, the Plano-based subsidiary of Chinese smartphone and wireless devices original design manufacturer Tinno Mobile Technology Corp., announced the launch of its WIKO VOIX smartphone across the U.S.
“We’ve listened to consumers on which features matter most, including cameras, battery life, ease of use, and of course outstanding industrial design, to create a sleek smartphone with a great look and feel at a price point that makes sense for everyone,” Lance Cornish, chief product officer of Tinno USA, said in a statement.
Long-lasting battery power
The WIKO VOIX smartphone [Photo: Business Wire]
Available at T-Mobile and Metro by T-Mobile stores, the WIKO VOIX—pronounced “voice”—operates off of Google’s Android operating system and includes typical smartphone features, along with a battery that it says has the ability to last for up to nearly 30 hours.
Tinno USA said it’s working with New York-based American Network Solutions as its sales and distribution partner.
“We’re calling this phone VOIX, because we want to empower each person to use their unique voice, and we believe everyone’s voice deserves to be heard,” Cornish said.
Tinno’s Plano operations established in 2018
The WIKO brand, which is also owned by Tinno Mobile, was established in 2011 in France and later expanded to markets across Europe, Africa, the Middle East, and Asia. The company made its first foray into the U.S. market in a partnership with Boost Mobile.
Founded in 2005, Tinno Mobile established its Tinno USA subsidiary in 2018 to focus on the North American market. Globally, Tinno Mobile says it has more than 4,000 employees. The company operates eight R&D facilities and three manufacturing facilities, all of which are in China, along with a design center in France.
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