RKD Group, a Plano-based fundraising and marketing solutions provider, has announced leadership changes aimed at strengthening its approach to purpose-driven client experience and omnichannel fundraising results.
CEO Chris Pritcher said in a statement that the company is “dedicated to amplifying and championing the missions of the clients we serve,” and the recognition of three individuals “is yet another example of how we are investing in the best client experience possible.”
According to RKD, Dawn Beall, SVP of client engagement, has taken a new role in RKD’s client experience team, focused on enhancing the voice of the client throughout the entire client journey, from onboarding to proactive engagement and support.
“In my six years with RKD, I can say that we have never been more equipped to propel client results forward through a full portfolio of solutions. I welcome the opportunity to represent the voice of the client so that we can deliver exceptional results,” Beall said.
The company also announced that Ellen Roeder has joined RKD as vice president of Client Partnership, strengthening how RKD is transitioning clients from cooperative channel marketing to omnichannel donor experience.
“Donor expectations continue to rise. I’m honored to bring my experience to RKD—the only nonprofit marketing partner equipped to deliver on the expectations of donors. Our suite of solutions is built with purpose—to advance how nonprofits connect with their donors and believers—and I’m thrilled to be a part of this firm at this moment,” Roeder said.
Additionally, Brooke Sconyers has joined RKD as vice president of sales enablement. RKD said that Sconyers, with experience in scaling how nonprofits engage enterprise service providers, adds depth and leadership to the team.
“This team is built for this moment,” Sconyers said. “I’m proud to join an organization which is committed to seeing the advancement of client-first, forward-thinking solutions.”
Pritcher emphasized that “RKD is boldly investing in the success of our clients, bringing proactive strategy and acceleration of growth on a level that is meant for this moment and beyond.”
“The time is now,” the CEO said.
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