Partnerships and Personalization Drove White Rock Cybersecurity to Record 80% Revenue Growth in 2022

CEO James Range shares insights on the company's journey from one customer to more than 2,500 in tech hubs across the country.

Cybersecurity threats continue to be a top concern for businesses of all sizes, making the work of companies like White Rock Cybersecurity increasingly critical. In 2022, the Dallas-based information technology and network security solutions provider saw unprecedented growth, with an 80% increase in revenue.

White Rock attributes this success to its unwavering commitment to delivering best-in-class cybersecurity solutions and cultivating personalized relationships with each of its clients.

To stay ahead of the curve, White Rock has been rapidly expanding its team. The company has recently grown its ranks by 30%. In addition to building internal capabilities, White Rock has also welcomed more than 10 new strategic partners to its ecosystem, which includes industry leaders from Adlumin to Zscaler. These partnerships have played a crucial role in the company’s success, allowing it to remain at the forefront of the rapidly-evolving cybersecurity landscape and provide clients with the very best technology available, the company says.

For example, White Rock’s most recent partnerships have bolstered key solutions in endpoint detection and response to better monitor and respond to potential threats, along with Zero Trust expertise to strengthen strict access controls and pen testing to identify and address vulnerabilities in clients’ systems before they can be exploited by real attackers.

‘Tailored approach’ to cybersecurity

“Each of our clients has highly unique and dynamic cybersecurity needs, which means they each require technologies and services adaptable to their business,” James Range, founder and CEO of White Rock Cybersecurity, said.

“That’s why we’re constantly evaluating and introducing new partners that reflect our clients’ modern security demands. This proactive, tailored approach to supporting our clients was a huge growth driver in 2022, and we expect it to be an even bigger factor in 2023, especially as we continue to expand nationally.”

White Rock is a provider of comprehensive cybersecurity and information technology solutions including endpoint, email, and web security, encryption solutions, and data discovery software to enterprises across the United States.

“White Rock has come a long way since its inception,” Range told Dallas Innovates.

It took roughly a year to bootstrap the business, says Range, who started the company in 2013. In the early days, Range relied on friendships within the manufacturing community and personally connected with potential customers to introduce White Rock.

Since its start, White Rock has gained traction in major tech hubs across the country. The company now has over 2,500 customers from different states in the U.S. and 10 countries. It works with more than 75 manufacturers that cover nearly all facets of its customers’ cybersecurity journey.

Scaling up

White Rock Cybersecurity more than doubled its office space in 2022. [Courtesy photo]

The company’s mission and vision have not changed; it has only scaled. Range says, “White Rock aims to be its clients’ trusted advisor for all things cybersecurity.”

In 2022, White Rock said it took to the road with several of its partners to host in-person cybersecurity workshops and first-time thought leadership events in cities including Boston, Charlotte, and Denver.

White Rock recently was listed among CRN’s “Fast Growth 150” for a third time, while CTO Ron Brown was recently recognized as the recipient of SentinelOne’s 2022 Technical Star Award. Brown was the inaugural member of the company’s team of 15.

White Rock also moved to a larger office space in Dallas in August to support its future expansion. The new space is more than double the size of its original footprint.

The company said it also invested in new strategic hires in sales and administration and partnered with Boston-based digital marketing agency Three Rings Inc. to help meet White Rock’s “aggressive” 2023 growth goals.

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