Dallas-based software provider Spotio has received a $4.5 million series A investment from Florida venture capital firm Ballast Point Ventures.
The new funding brings the company’s total to $5.1 million, according to Crunchbase.
Spotio provides cloud-based sales acceleration and performance management solutions for field sales personnel. Its mobile-first platform works to help outside sales teams manage sales territories, perform face-to-face meetings, and improve their sales pipeline and performance, according to a statement.
“Built with the field sales representative and manager in mind, Spotio’s platform delivers a comprehensive mobile solution tailored towards providing actionable leads for outside sales reps in the field and unparalleled insight for managers back at the office. We provide both business-to-business outside sales personnel and residential sales teams the tools they need to execute and manage their outside sales activities,” Spotio founder and CEO Trey Gibson said in a statement.
The startup expects to use the funding to accelerate the development of its technology pipeline, add to its sales team, and strengthen its marketing efforts. Spotio’s platform provides managers with real-time visibility into their team’s activities for improved sales development, according to a statement.
“Given our focus on partnering with rapidly growing private companies with great management teams in the Southeast and Texas, Spotio is a great fit for us,” Ballast Point Ventures Principal Sean Barkman said in a statement.
He is expected to join the Spotio board of directors.
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