OnAsset Intelligence Hires NanoThings Co-Founder as Connected Label Product Manager

OnAsset CEO Adam Crossno is delighted to add Tim Williams' asset-tracking experience to the team, noting, "There is much more to come from OnAsset.”

NanoThings Inc. co-founder and former CEO Tim Williams has been hired by Irving-based OnAsset Intelligence to lead new product development and innovation for a full line of connected label products.

Intelligent connected labels powered by new technologies, manufacturing processes, and form factors offer global logistics stakeholders a first-in-industry ability to add layers of visibility and data capture, OnAsset said. The company is adding talent with the skillset necessary to deliver groundbreaking, helpful solutions for its customers.

“We are delighted to add Tim Williams to the team. He brings a wealth of knowledge around connected label technology, and a unique vision for how we can solve customer problems,” OnAsset CEO Adam Crossno said in a statement. 

Crossno said that the company has spent years partnering with customers to build a global network of gateways and connected devices that seamlessly communicate, creating the largest supply chain visibility meshing network in the world.

“Our vision for the future is a full suite of tools that allow us to gather location, sensor, and chain-of-custody data at the edge across all modes of transport and storage,” Crossno said. “Having products that can talk to each other allows us to deliver flexible and cost-effective solutions that use our global scale for the benefit of all, and our new line of products and innovation in the connected label space fits perfectly with that strategy.”

And, Crossno added: “There is much more to come from OnAsset.”

Asset-tracking experience

Williams said he was eager to join a company that has been “a driving force of innovation in the IOT and connected logistics space” for almost two decades.

Tim WIlliams

“OnAsset has more experience, horsepower, and IP than any other connected device company in this industry,” said Williams, OnAsset’s connected label product manager. “My experience in developing connected label technology, combined with OnAsset’s ability to solve complex customer challenges in highly regulated environments, will produce innovations beyond anyone’s wildest imagination.”

The company said it recently announced the development of the world’s first biodegradable tracking device in partnership with Jiva Materials that will also be fully compatible with its global network.

OnAsset was founded in 2005 and specializes in asset tracking and monitoring solutions with a focus on providing innovative, reliable, and sustainable products that allow organizations to track and manage their valuable assets in real time.

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