Old Gringo Boots gave California the boot in late 2021, announcing it was leaving San Diego to hang its HQ hat in Cowtown. Now the company—whose handmade boots are made at a factory in Leon, Mexico, using a “meticulous 275-step process”—has opened its first-ever flagship store at 140 E. Exchange Avenue in Fort Worth’s Stockyards district.
“As one of the fastest-growing cities, Fort Worth aligns with our entrepreneurial spirit and connects us with our love for the modern West,” co-founder Ernie Tarut told Cowgirl Magazine last year. “Relocating to Texas will benefit our accessibility, giving us a central point for distribution from coast to coast.”
Featuring over 100 styles of “bold” boots with innovative design
Old Gringo Boots flagship store interior in Fort Worth. [Photo: Old Gringo]
The retail shop features over 100 styles of Old Gringo’s trademark “bold-style” boots, including in-store exclusives and designs with elaborate embroidery.
Founded in 2000 by Tarut and Yan Ferry with an idea and a handshake and started with about 10 styles.
As technology continues to advance, Old Gringo’s designers are able to create more complex and detailed boots—and a greater range of patterns and materials. “What we do now is not what we did back then with simple inlay boots,” Tarut previously said in Cowboys and Indians magazine. “The combinations we do now were never available before.”
With the help of some 35 designers and a “finger on the pulse of fashion,” the company stays innovative.
Today, Old Gringo also offers handbags, belts, jackets, and custom hats at the store. Inside, customers can find a “cozy bar” to go along with the shopping, as well as a covered patio with views of the twice-a-day cattle drive through the Stockyards.
Future expansion plans for the flagship include the first-ever Old Gringo Grill, specializing in fresh seafood with a wood-fired grill and large covered balcony.
Old Gringo Boots flagship store in Fort Worth’s Stockyards district. [Photo: Old Gringo]
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