A highly-anticipated coworking lab has finally announced plans to move into the Dallas Arts District with the help of a local developer.

New York-based Serendipity Labs Coworking has claimed 29,000 square feet in KPMG Plaza tower on Ross Avenue, The Dallas Morning News’ Steve Brown reported. 

Leading the building’s development is Craig Hall, who has made an undisclosed investment into the company, Dallas Business Journal’s Candace Carlisle reported. Hall also will serve as the space’s landlord.

[Photo: Serendipity Labs]

“We looked at a variety of coworking spaces,” Hall told The Morning News. “Their coworking approach we thought was unique and superior to everyone else in the market. It’s a higher end.”

Serendipity currently has around 100 locations under development. Last year, the company told the Business Journal it planned to establish nine locations around the Dallas-Fort Worth area. The Arts District location will be its first in DFW. 

The luxury lab’s presence will include a first floor creative space of about 3,000 square-feet next to the building’s sculpture walk, The Morning News reported.

“It will meet the more sophisticated needs of enterprises and companies that are trying to spur innovation and attract talent,” founder and CEO of Serendipity Labs John Arenas told The Morning News. “In all of our locations, we support local artists and art communities with art shows and cultural events — everything from music to wine.”

The Lab’s decision to open up in the Arts District was not by chance. 

“We wanted to have a flagship location in Texas that reflected the upscale nature of our brand,” Arenas told The Morning News.

The new location is expected to open in November.

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