Dallas’ Trinity Hunt Partners Acquires 3 Tech Companies, Launches Plano-based Argano

Two North Texas tech firms, Plano-based Keste and Arlington-based interRel, have combined with global United Virtualities to form Argano. The combined local company will focus on cloud-based platforms that solve business pain points.

CEO Chip Register calls the team's holistic digital approach MIMMI—modernizing, integrating, migrating, and making intelligent.

A new company has emerged out of Plano to deliver next-gen business and technology services that keep pace with today’s fast-changing customer expectations.

The launch is an amalgamation of two North Texas tech firms, Plano-based Keste and Arlington-based interRel, combining with United Virtualities, which has offices in New York, Guadalajara, and Buenos Aires. Together they now make up Argano: A group focused on building cloud-based digital operating platforms that make businesses run better. 

The newly formed team—comprised of more than 400 employees, with plans to double in the next year—is backed by Dallas-based Trinity Hunt Partners (THP), a growth-oriented private equity firm. It will be led by Chip Register, the former co-CEO of PublicisSapient, a global services company that aims to help clients transform in business, marketing, and technology. 

Chip Register, CEO of Argano [Photo: Argano]

Though new to the scene, Register and his Argano team are armed with experience in the industry, and already have big plans to make their mark. They even plan on adding more groups in the coming months via acquisition.

The CEO told Dallas Innovates that the company’s architectures are agile, intelligent, and scalable. They aim to remove the pain points that companies traditionally face when dealing with technological debts: lost sales opportunities, distribution shortfalls, inconsistent financial management, sub-optimal resource planning, and high employee turnover.

Argano’s systems can support complex selling and fulfillment environments, according to Register, from commerce to cash to close.

“We’re bringing world-class firms together,” he says.”We help businesses transform their operations through unique, integrated capabilities in the technologies that underpin a modern foundation.”

The team’s approach is what Register calls MIMMI (modernizing, integrating, migrating and making intelligent). Argano will design holistic digital operating platforms for its clients that are modern and sustainable enough to serve as foundations for the business.

The foundation for the company rests on the “Digital Renaissance.” Register wants to be the guiding hand that leads enterprises beyond legacy technology and into game-changing products, services, and experiences.

It hinges on company leaders using insight and innovation to reimagine their digital foundation—bringing it to “not just survive but thrive.” Argano aims to be go-to in improving operational and financial performance for businesses that might be digitally limiting themselves. The company wants to help its clients think differently about how they deploy and manage people, processes, and technology.

“Companies have spent the last decade feverishly working to improve their overall digital product and experience designs,” Register says. “This has led to a technology deficit in core operations which is hampering their ability to plan, sell, and deliver well in a world of increasing speed and complexity.”

Register shared four examples with us of common problems that Argano might help a company solve.

• “Can you support your customers’ desire to take control of configuring and pricing complex products and services and get the self-help and support they want? To both maximize and optimize revenue, you need to deliver a frictionless customer experience that also creates the kinds of data required to enable downstream business and financial functions as well as learn more about how to re-engage successfully with your customer.  
Can your logistics and supply chains operate with resiliency and flexibility to meet customer needs while effectively managing the speed and constant changes that are part of the new operating reality? Having the right data and supporting technology in place enables visibility, efficiency and the ability to model scenarios as product life cycles, delivery speeds and the desire for personalization and customization continue to grow.
Are you able to support agile planning and consolidation and leverage advanced analytics to make better decisions and improve overall business performance? Cloud-based enterprise Performance Management solutions provide both the technical foundation and business processes to ensure you have the necessary data that delivers the right strategic insights that are critical given the level of speed and complexity we all need to manage. 
Do you have the cloud-based enterprise resource planning (ERP) systems and processes that support data visibility and integrity across core operations and enable leading-edge decision making to unlock innovation and drive your business forward? ERP sits at the heart of everything. And it needs to be customized to the way your company works. It always has been, and will increasingly be, the wrong idea to tailor your commercial offerings to what your systems can support. They have a job to do. Make them do it.”

If all goes to plan, Register sees Argano being known as “the best architects and builders of the digital foundations that make businesses run better.”

And its backers agree. According to THP Partner Blake Apel, the company has the leadership team and capital support in place to quickly become an industry leader. “Service providers who specialize in modernizing, integrating and migrating enterprise architectures into modern, agile and cloud-oriented environments are well positioned for growth in the coming years,” he said.

Within Argano is ArganoKeste, a technology services firm focused on commerce to cash solutions in the B2B space; ArganoInterRel, a provider of enterprise performance management and business intelligence software; and ArganoUV, a design and technology team that will deliver commerce experiences for leading B2C brands.  

Joining Register on the founding team is CFO Kent Herring; Howard Moore, CEO of ArganoKeste; Edward Roske, CEO of ArganoInterRel; Sri Ayyeppen, president of ArganoKeste; Daniel Lopatin, CFO of ArganoUV; Priya Krishnan, chief people officer; Jenny Hughes, head of culture, experience & communications; and John Baglivo, chief marketing officer.

“The Argano executive team understands the demand for both the breadth of capability and insight of large global system integrators, as well as the agility, personalized attention and domain expertise of niche specialist firms,” Alan Herrick, former chairman and CEO of Sapient and new Argano board member, said. “The Argano platform delivers both from day one, rather than leaving businesses to approximate the combination through intensive sourcing and orchestrating multiple partners.”

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