Neiman Marcus, Rent the Runway Form Partnership

Customers can rent designer label clothing, perhaps attracting a new demographic to Neiman Marcus.

Neiman Marcus

Dallas-based luxury retailer Neiman Marcus is partnering with Rent the Runway, a New York City-based clothing rental company.

The move will allow customers to rent expensive clothes, the Dallas Business Journal reported.

According to the Washington Post, Neiman Marcus will add Rent the Runway store-within-a-store concepts in some of their locations, starting Friday at Neiman Marcus location in San Francisco.

More locations will open in Neiman Marcus stores in 2017, the report said. Rent the Runway customers will be able to get designer gowns and cocktail attire, possibly pre-empting someone from having to spend $800 or more to buy such attire at Neiman Marcus.

“We were very interested in trying to start to get to know that kind of young woman.”
Karen Katz

Garments from such labels as Diane von Furstenberg, Jason Wu and Marni will be available for rent, and purses, shoes and undergarments from Neiman Marcus will be available for purchase.

The average age of a Rent the Runway shopper is 29, said Jennifer Hyman, co-founder and CEO of the company.

Karen Katz, CEO of Neiman Marcus, said Rent the Runway has “done a great job with their business model attracting millennial young women who have a real interest in fashion.”

She said that was a demographic, “We were very interested in trying to start to get to know that kind of young woman.”

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