One of NASCAR’s rising young stars will help officially open World Wide Technology’s new office location in Plano this Friday.

WWT’s new Plano office at 601 Data Drive has roughly 70 employees in fields ranging from engineering to business development and professional services. The office is host to a virtual ATC, executive board room, and two video-enabled conference rooms.

ATC—Advanced Technology Center—is WWT’s state-of-the-art lab that provides a unique testing and validation environment to design, build, educate, demonstrate, and deploy innovative technology products and integrated architectural solutions. The collaborative ecosystem allows employees to create for WWT customers, partners and employees.

St. Louis-headquartered WWT said it is the official technology and analytics partner of Richard Petty Motorsports, and the primary sponsor of the No. 43 Chevrolet Camaro ZL1 team. Under the partnership, WWT will provide data analytics consulting and technology solutions to help improve performance on the racetrack.

Richard Petty Motorsports driver Bubba Wallace and his No. 43 race car—bearing WWT branding—will be present for the inaugural ribbon-cutting ceremony, which precedes Wallace’s race Sunday in the O’Reilly Auto Parts 500 at Texas Motor Speedway in Fort Worth. When he went to victory lance at Martinsville in 2013, Wallace became the first African American since Hall of Fame driver Wendell Scott to win a NASCAR race. Scott won a race in 1963 in what was then called the Grand National series.

WWT was founded in 1990, and it provides technology and supply chain services, primarily in the commercial, public, and telecom service provider sectors.