Indianapolis-based national sports marketing company LST Marketing is opening a new office in Dallas as it continues its growth in the Lone Star state.

The move comes on the heels of its acquisition last year of Dallas-based PPI Marketing, which was co-founded by Hall-of-Fame Dallas Cowboys quarterback Roger Staubach — a longtime fixture in the DFW real estate industry — and business associate Rox Cole.

Staunch and Cole will remain LST Marketing business partners, and Cole will serve in an advisory role to the company’s executives.

LST’s office will be at 4514 Travis St. in the Uptown/Oak Lawn submarket, JLL announced in a release.

“LST Marketing’s business continues to grow in the Texas market and our need for a larger work place led us to this location.”
Starke Taylor

LST Marketing CEO Starke Taylor said the company plans to move  into the new digs by early spring.

“LST Marketing’s business continues to grow in the Texas market and our need for a larger work place led us to this location,” Taylor said. 

Taylor runs day-to-day operations of the company, and John Lopes has taken the title of chairman. Chief Operating Officer Wes Zirkle is involved with the IUPUI Sports Innovation Institute, and often speaks at law schools and seminars about sports marketing and intellectual property.

LST Marketing is a full-service experiential marketing, event management, consumer activation, sports and entertainment marketing, and create company. It also has an office in Miami, Florida.

LST MARKETING HAS MANY DFW-BASED CLIENTS

The company’s focus is on creating brand interactions that provide the best measurable returned on investment for its clients.

Among LST Marketing’s clients are: Addison-based Mary Kay, Budweiser, Plano-based Advocate, PepsiCo, Transwestern, Robroy, Fort Worth-based BNSF, Chick-fil-A, Harley-Davidson, Lamborghini, Irving-based 7-Eleven, the Pro Football Hall of Fame, Advance Auto Parts, Volkswagen, Methodist Sports Medicine in Indianapolis, and the Town of Addison, among others.

Taylor credited JLL with helping LST find a space that “represents our organization’s focus on connecting our clients’ brands with consumers through sports marketing.”

JLL Managing Director Brad Selner negotiated the lease on behalf of LST Marketing. Cushman & Wakefield’s Ward Eastman and Lauren Napper represented the building’s owners.

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