L’Oreal has unveiled its newest technological advancement, a personalized skincare service called Custom D.O.S.E., that was developed by the company’s Technology Incubator in partnership with Garland-based SkinCeuticals Inc., a L’Oreal-owned company.

D.O.S.E. is a service that is engineered to scan and evaluate a person’s individual skin needs and create a tailor-made, corrective serum. It was unveiled last weekend at the Fast Company Grill at South by Southwest in Austin. 

“D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter.”

Guive Balooch

“D.O.S.E acts like a mini skincare laboratory, combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter,” said Guive Balooch, global vice president of L’Oréal’s Technology Incubator, in a statement. “As we pursue our mission of beauty for all, we are inspired by the challenge of using technology and design to create innovative beauty experiences custom made for each consumer.”

L’Oreal said the D.O.S.E technology is a first-of-its-kind product because it can mix active ingredients chosen to target the appearance of such skin aging issues as wrinkles, fine lines, and discoloration with a single serum.

“Our customers are consistently concerned with skin aging and discoloration, among various skin conditions that require a personalized approach to address them,” Christina Fair, general manager of SkinCeuticals said in a release. “The D.O.S.E technology empowers skincare professionals to co-create personalized formulas that address patients’ unique skincare needs on the spot, in minutes. We’ve created a better ecosystem for them to offer enhanced experiences for their patients using technology to address specific skin concerns.”

L’OREAL HAS MAJOR PRESENCE IN DALLAS

D.O.S.E. combines active ingredients that L’Oreal said historically were unmixable outside of a factory setting. 

The company said that more than 250 unique skin types were considered when researching and selecting active ingredients to include in D.O.S.E. Dozens of combinations are created through more than 2,000 algorithms.

In 2014, L’Oreal opened a massive 500,000-square-foot cosmetics distribution center in southern Dallas. Skinceuticals was founded in 1997 and was acquired by L’Oreal in 2005.

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