Melissa Kelly has been named president of Dallas-based Landsea Homes Corp.’s new Dallas-Fort Worth division, which was created when Landsea acquired Antares Homes.
“Melissa brings more than two decades of homebuilding experience with the Dallas-Fort Worth housing market and is well equipped to guide the introduction of Landsea Homes to this important region,” Mike Forsum, president and chief operating officer, Landsea Homes, said in a statement. “Her strategic acumen, strong relationships, and deep knowledge of the market will serve us well, and we are very happy to have her lead this new division.”
Kelly comes to Landsea after serving more than 15 years with Antares Homes, including more than six years as vice president of sales and marketing. Landsea said Kelly created and implemented strategic sales and marketing activities within the company, gathered and reviewed competitive market analysis, implemented training programs, and ensured the sales staff achieved monthly and yearly sales goals.
“I am honored to serve as president of this new division at a public homebuilding company as esteemed as Landsea Homes,” Kelly said. “Our high-quality and attainably priced homes will resonate with new homebuyers who desire the opportunity to live in their element. I look forward to leading the Dallas-Fort Worth Division and this important expansion of the Texas market.”
Landsea Homes also announced that Rollie Gonzalez will serve as vice president of finance – controller and will be joining Kelly in the Dallas-Fort Worth office. Gonzalez brings decades of homebuilding financial experience to Landsea Homes, the company said.
Landsea Homes said it entered the Texas market in 2021 and moved its corporate headquarters to Dallas in 2023.
The company’s Austin Division currently is selling at three new home communities, and recently closed on 45 finished homesites in Manor, Texas.
Landsea Homes said it designs and builds best-in-class homes and sustainable master-planned communities in some of the nation’s most desirable markets. It has developed homes and communities in New York, Boston, New Jersey, Arizona, Colorado, Florida, Texas, and throughout California in Silicon Valley, Los Angeles, and Orange County.
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