L.A. Company Completes Majority Growth Investment in Irving EdTech LineLeader

LineLeader ChildcareCRM says its childcare platform empowers businesses to grow enrollment, boost family engagement, and simplify center management. The investment from L.A.-based Marlin aims to "accelerate its product development, expand its market reach, and deliver even greater value to its customers."


Irving-based LineLeader ChildcareCRM, a provider of SaaS software and digital payment solutions for the early childhood development market, has received a majority investment from Los Angeles-based Marlin Equity Partners.

The amount of the investment was not disclosed.

LineLeader’s product suite includes three complementary core modules: Enroll, Engage, and Manage, which work together to help childcare businesses manage the entire journey of a family, including customer relationship management, family engagement, childcare management, and tuition billing.

“The investment from Marlin will enable LineLeader to further expand its leadership position as a comprehensive unified pre- and post-enrollment management software provider for childcare centers,” LineLeader CEO Matt Amoia said in a statement. “We’re thrilled to partner with Marlin and work alongside them to continue to deliver exceptional support for our customers and create innovative solutions for the childcare market in the future.”

Growth Street Partners and other existing shareholders will retain a minority stake in the business following Marlin’s investment.

Investment aims to augment LineLeader’s ‘incredible momentum’

“We’re excited to partner with the LineLeader team to augment the incredible momentum they have achieved over the past several years as an established leader in the childcare market,” Marlin Managing Director Alex Beregovsky said in a statement.

Marlin Principal Bill Hurley said his firm looks forward “to providing our operational expertise and financial support to help enable LineLeader to accelerate its product development, expand its market reach, and deliver even greater value to its customers.”

LineLeader said that its childcare platform empowers businesses to grow enrollment, boost family engagement, and simplify center management.

Its award-winning platform seamlessly combines lead management, marketing automation, family communication, payment processing, and childcare management into a single unified platform, so childcare organizations can access multiple products with one solution.

Marlin Equity Partners is a global investment firm with over $8.5 billion of capital under management and is focused on providing corporate parents, shareholders, and other stakeholders with tailored solutions that meet their business and liquidity needs.

Marlin invests in businesses across multiple industries where its capital base, industry relationships, and extensive network of operational resources significantly strengthen a company’s outlook and enhance value.

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