Jerry Jones’ Blue Star Land Plans Silo-Sited Mixed-Use Project in Prosper

25 miles north of Dallas, Prosper likes the sight of the tall, wide-bellied grain silos in its historic Old Town district. Blue Star Land plans to keep that history alive as the centerpiece of a new residential and retail development, according to the Dallas Morning News.

Around 25 miles north of Dallas, the town of Prosper cares about its history. A key feature of Prosper’s historic Old Town district is the sight of several tall, wide-bellied grain storage silos from an earlier era. Those idle silos are now slated to play a role in the era to come— thanks to a certain sports team owner in the city to the south.

Dallas Cowboys owner and GM Jerry Jones and his Blue Star Land company acquired the property over two years ago, and plans are now underway on a mixed-use residential and retail project that will circle the silos, according to the Dallas Morning News’ Steve Brown.

We’re going to incorporate the silos and include a park,” Blue Star Land CEO Joe Hickman told the DMN. “I’m going to build four hundred or five hundred apartment units and some retail around the silos.”

Folks find fun around the silos

The area around West Broadway in Prosper is already a popular place to visit. One attraction is Silo Park, a food truck park located at 380 West Broadway with room for six full-size food trucks, outdoor seating, a kid’s area, an air conditioned/heated full-service bar and more.

While several smaller silos were demolished in recent years, the remaining big ones help set Prosper apart from some of its overly glitz-conscious neighbors. The town likes it that way, and Blue Star Land aims to keep the history alive.

Taking a page out of TV celebs Chip and Joanna Gaines’ book

Parking a modern attraction around historic silos is far from unprecedented. HGTV stars Chip and Joanna Gaines did just that in Waco with their Magnolia Market.

“We are going to redo the silos and make it like in Waco,” Blue Star’s Hickman told the DMN. 

Sounds like a good idea for a TV show. Who knows? Maybe a certain Dallas sports team owner is ringing up HGTV now.

 

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.

R E A D   N E X T

  • Skydance produced the hit movie “Air,” directed by Ben Affleck and starring Affleck, Matt Damon and Viola Davis, about the birth of the Air Jordan Brand. With "Jerrah" as the star of its new project, Skydance aims to mine "never before seen content" from the NFL Films vaults to reveal the Dallas Cowboys owner like never before.

  • Here are the grantees and a gallery.

  • Blue Star Innovation Partners, a Frisco-based growth focused investment firm that partners with leading software and payments companies, has invested in Sonar Software, an Atlanta-based provider of BSS & OSS solutions for internet service providers, Blue Star announced. "We view Sonar as a leader in the telecommunications technology market and believe there are attractive opportunities to accelerate growth and to better serve our existing customers," Jeff Gardner, partner at Blue Star Innovation Partners, said in a statement. "This strategic investment will be a powerful driver to support Sonar's global expansion into new markets and the development of new products and…

  • Something's buzzing atop the Blue Cross Blue Shield of Texas headquarters in Richardson—and it's offering a sustainable touch to the surrounding community. Earlier in the fall, BCBSTX installed two bee hives on the north side of its HQ building as part of the company's sustainability efforts. The hives are home to nearly 100,000 Italian honeybees.

  • The investment from Cobalt Ventures follows MedArrive's $25 million series A round in November 2021 and brings its total funding to $40.5 million to date. "Everyone in America has a right to inclusive, high-quality care, yet too many are left out and have no one on their side who can connect them to the system," MedArrive Co-Founder and CEO Dan Trigub said. "That's what the MedArrive platform and our field providers offer."