Irving’s Wellfit Technologies Hires VP of Compliance, VP of Sales, CTO

Wellfit said the three hires represent a strategic expansion that aims to enhance the company's capabilities, drive innovation, and elevate the overall customer experience.

Wellfit Technologies Inc., an Irving-based healthcare technology platform that provides streamlined financing options, discount plans, and payment processing, announced new hirings that it said represent a significant step toward its expansion and growth strategy.

This strategic expansion aims to enhance Wellfit’s capabilities, drive innovation, and elevate the overall customer experience, the company said.

Mike Asplen, a seasoned professional with more than 30 years of experience, is the company’s new vice president of compliance.

Wellfit said that Asplen has a proven track record in the consumer finance industry, including positions in lending, servicing, collections, quality assurance, risk management, audit and compliance. He has worked with several major financial institutions and fintech’s, including MBNA (Bank of America), Wells Fargo, Sallie Mae, and most recently PrimaHealth Credit.

Catlin Zuniga joins Wellfit as the vice president of sales. The company said her knowledge of the healthcare industry and fintech in particular, makes her a perfect fit for this position. For the past seven years, Zuniga has focused entirely on patient financing.

Wellfit has appointed John Chipps as chief technology officer. The company said he brings a wealth of knowledge in working with start-ups from inception to full digital enterprises, steering product and technology roadmaps, and spearheading development initiatives.

Chipps brings fresh insights and strategic direction to help drive the company’s technology initiatives, Wellfit said. Chipps has worked for such companies as H.D Vest Financial Services,, and most recently Car Capital Technologies.

Wellfit said this expansion underscores its commitment to staying at the forefront of the fintech healthcare industry and providing customers with the most relevant and current technology solutions.

By investing in top talent, Wellfit said it continues to foster a culture of innovation and excellence that will benefit customers, employees, and stakeholders alike.

Wellfit is a healthcare technology platform that makes patient financing, dental plans, and payment processes simple, transparent, and cost-effective for providers and patients.

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