Curtis Knievel has joined Frisco-based Informativ as vice president of business development, bringing with him decades of experience building credit-focused businesses in the automotive and financial services industries.

Informativ is a provider of credit-focused lead enrichment, credit report and compliance solutions to automotive dealers, lenders, and other end markets.

“Curtis’s extensive experience building strategic relationships and his wide network of contacts within the automotive industry perfectly support Informativ’s goals for growth and success,” CEO David Carner said in a statement. “Curtis’s expertise in credit and compliance, having built a company from the ground up, greatly benefits our existing clients and new partners.”

Before joining Informativ, Knievel was vice president of strategy at Self Financial, and partner and chief revenue officer at RentTrack and at LevelCredit. He also was a founding partner of one of the companies that provides credit reports to automotive dealers and other adjacent industries.

In his new role, the company said Knievel will optimize its partnerships in automotive and expand its relationships with powersports, RV, and marine dealers. He also will identify new markets, partners, channels, and customers that will benefit from Informativ’s credit, compliance, and lead generation technology as well as facilitate new integrations that will benefit Informativ’s current clients and partners.

“By bringing together the credit, compliance, and lead generation technologies of Credit Bureau Connection, Dealer Safeguard Solutions, and CreditDriver, Informativ has created a unique solution for dealers not offered by any other provider in the automotive industry,” Knievel said in a statement. “I’m thrilled to be part of this dynamic company and to connect with my friends and colleagues in automotive at NADA in February and beyond.”

Informativ said that Knievel’s passion for automobiles and motorcycles began as a child watching his daredevil uncle, Evel Knievel, and his father and grandfather who raced cars and owned car dealerships specializing in European & Japanese Imports.

While Evel Knievel set records for jumps on motorcycles, Knievel’s father, Nicolas, set the car-jump world record in July 1978.

Knievel and the Informativ team will be sharing how the company’s technology helps dealers control their credit, compliance risks, and sales process at NADA booth 4721W February 2–4.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.