Double Unicorn Healthcare Staffing Firm ShiftKey Adds Four New C-Suite Executives

The Irving-based company—whose platform enables healthcare workers to browse, bid on, and work nearby shifts—added Jeffrey Lawrence as CFO, Ryan Bonifacino as CMO, Thomas Fredell as chief product officer, and Brian Scott as chief strategy officer.

Earlier this month, Irving-based healthcare staffing platform ShiftKey became a double unicorn when a $300 million funding round valued it in excess of $2 billion. Now it’s expanded its leadership team with four new C-suite hires.

The company said it added Jeffrey Lawrence as chief financial officer, Ryan Bonifacino as chief marketing officer, Thomas Fredell as chief product officer, and Brian Scott as chief strategy officer.

ShiftKey empowers licensed professionals to connect directly with healthcare communities with open workforce needs.

“I couldn’t be more proud or energized by the incredible expertise we’ve assembled across our leadership team,” Tom Ellis, founder & CEO, said in a statement. “Between the four of these executives, you have the intersection of technology, workforce, strategic finance and investment, and business strategy and marketing. As ShiftKey moves into this next phase of growth, I’m confident in their experience to not only bring strategic leadership but empower their teams so that ShiftKey can continue to drive real impact in our communities and economy.”

Founded by Ellis in 2016, ShiftKey takes a marketplace approach, creating choice and options for both the healthcare communities looking to fill scheduling needs and independent licensed professionals seeking to work on their own terms. ShiftKey’s model has proved highly successful, supporting more efficient business operations for healthcare communities, while expanding access to work for licensed professionals who may have left the workforce or previously faced barriers within a more traditional structure, the company said.

Experienced leaders in finance, tech, healthcare, and marketing

Lawrence has more than 25 years of experience in global executive leadership, technological and digital transformation, as well as financial strategy, ShiftKey said. Before ShiftKey, he was CFO for FIGS, Inc., a global apparel and lifestyle brand, where he led the company’s successful IPO. Before that, he spent more than 20 years at Domino’s Pizza Inc. helping lead the global pizza chain’s IPO, groundbreaking digital transformation, and international expansion, along with other areas of impact that drove best-in-class shareholder returns for more than a decade.

Bonifacino has almost 20 years of combined financial, business strategy, marketing, and digital and paid media experience, the company said. He has served as chief marketing & digital officer and board member across various ecommerce, consumer technology, and retail brands, including Serta Simmons Bedding and Alex and Ani. Most recently, Bonafacino was the chief digital officer at FIGS where he oversaw both growth and retention marketing along with all media planning, buying and analytics.

Fredell comes from the software space, ShiftKey said. He previously was chief product officer for Datasite, where he built a new user platform from the ground up, winning the BIG AI Excellence Award for artificial intelligence-based product innovation. As CTO of Snagajob, Fredell crafted a vision for technology to support ease, access, flexibility, and connections for the hourly and part-time workforce.

Scott brings expertise in technology, talent and healthcare solutions to his new job. Most recently, he was CFO for TheKey, the largest private-pay provider of home-care services. Before that, he spent over a decade as the CFO at AMN Healthcare, the largest publicly traded healthcare workforce solutions provider, cultivating leading expertise in technology-driven talent solutions and spurring the company’s revenue to more than $4 billion.

The newest double unicorn

Earlier this month, we wrote about how ShiftKey became North Texas’ newest double unicorn, announcing that it closed a funding round sponsored by majority investor Lorient Capital, valuing the company in excess of $2 billion. ShiftKey raised $300 million in the funding round.

Lorient’s investment was completed through “a continuation vehicle” led by the Ares Management Secondaries funds and Pantheon, with additional investors including Clearlake Capital and Health Velocity Capital.

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