For the second year in a row sales and marketing tech company Salesforce is bringing a free, half day conference to Dallas with a focus on small and midsized businesses.

This year’s Salesforce Growth Camp: Dallas will be held March 22 at The Dallas Entrepreneur Center in downtown’s West End Historic District.

“The idea behind Salesforce Growth Camp is to give smaller businesses access to resources and information they may not even know they need,” said Marie Rosecrans, senior vice president of SMB marketing at Salesforce. “Dallas has become an entrepreneurial hotspot, so we’re very excited to connect with startups and growth businesses there.”

“The idea behind Salesforce Growth Camp is to give smaller businesses access to resources and information they may not even know they need.” 

Marie Rosecrans

Salesforce has always had a focus on startups and growth businesses according to Rosecrans, but partnering with The DEC for this year’s event is a way for the company to specifically cater to a startup and growth-oriented business audience.

Rosecrans said Salesforce is “zeroing in on a smaller subset of entrepreneurs” who are encountering challenges with hiring, pinpointing key metrics for growth, and fostering team building and company culture with the conference.

The half-day event will include sessions, hands-on workshops, and networking with tactical advice in three key areas: sales, service, and marketing.

“For companies looking to move beyond spreadsheets and basic-level sales tools, we’ll offer hands-on workshops on Salesforce Essentials, our new CRM created specifically for small businesses,” Rosecrans said. 

The agenda kicks off at 2 p.m. and includes four sessions:

2-2:40 p.m. — How Small Marketing Teams Can Deliver Big Results

2:50-3:30 p.m. — Expert Tips to Building a High Performing Sales Team

3:40-4:20 p.m. — Secrets to Managing Customer Relationships

4:30-5:10 p.m. — Postcard from Silicon Valley

Salesforce Regional Sales Manager Andrew Napper, who is based in the recently opened Dallas office located in The Centrum, will moderate the session on building a sales team. Mathew Sweezey, principal of marketing insights at Salesforce, will moderate the session on how small marketing teams can deliver big results. Other speakers include Managing Director of Salesforce Accelerate Mike Kreaden, who has helped hundreds of startups get to market, and local small business leaders such as Mark Shrayber, president of muv, and Sharon Thompson, vice president of client services at Bluewater Learning.

“We love Dallas and its great entrepreneurial spirit. That’s why we keep coming back.”

Marie Rosecrans 

Rosecrans said the goal of the conference is to bring actionable advice that will help businesses grow whether they are just getting started building a sales team and raising a Series A funding round or scaling a company up to 200 employees.

The new Dallas office opened at The Centrum just over a year ago to primarily serve as a sales hub and give the company a better local presence, better alignment for its customers, and a more homegrown Texas feel. Since the office has been open the team has doubled in size with plans to continue growth along with marketing, business development, and other core-operational functions.

“We love Dallas and its great entrepreneurial spirit. That’s why we keep coming back,” Rosecrans said.

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