Grapevine’s Thryv Inc. Names New Chief Product Officer

Thryv, a "do-it-all" small business software platform, aims to expand its customizable platform and accelerate the integration of AI into its offerings, President Grant Freeman said.

Grapevine-based Thryv Inc. has named Rees Johnson as its new chief product officer, responsible for the vision, strategy, and development of the Thryv platform, which offers inter-operable centers that help small businesses automate and modernize a range of day-to-day functions.

Thryv, a “do-it-all” small business software platform, said Johnson will report directly to Thryv President Grant Freeman.

“Rees is joining Thryv at a pivotal time,” Freeman said in a statement. “We’ll rely on his product strategy expertise as we expand the number of centers offered on our customizable platform and accelerate the integration of AI into our offerings.”

He praised Johnson’s “impressive track record of delivering products that drive high adoption and customer value creation,” noting his experience will be invaluable as Thryv aims to modernize how small businesses operate.

SaaS expertise

Johnson brings more than 20 years of product leadership to his new role at Thryv.

Most recently, Johnson was the chief product officer for computer security software company Forcepoint. Before that, he was the SVP of product management for Symantec’s enterprise division. At both companies, Johnson was charged with the migration of products and customers to support a full SaaS business model.

Johnson also held senior leadership roles at Intel and McAfee Labs.

“I can’t think of many jobs more challenging than that of a small business owner, so it is an honor to lead a talented product team dedicated to making it easier for them to operate and grow their business,” Johnson said in a statement. “I’m looking forward to leading the next phase of Thryv’s platform innovation and making sure all of our clients experience its considerable benefits.”

Thryv said its platform offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving them up to 20 hours back in their week.

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