Frontier Communications is relocating its corporate headquarters to Dallas from Norwalk, Connecticut, the Fiber broadband giant announced.

“It’s official—Dallas is now home base for Building Gigabit America,” Frontier’s CEO Nick Jeffery said in a statement. “Moving our headquarters to Dallas makes good business sense given the city is already home to hundreds of our corporate employees and sits in the middle of one of our most important fiber markets. With a fast-growing economy and large, diverse pool of talent, Dallas is quickly becoming one of the nation’s top business cities. We’re proud to be part of it.”

The move establishes Frontier as one of the largest publicly traded companies to be based in the Dallas market.

Frontier, which delivers high-speed fiber broadband to millions of customers across the U.S., said it chose Dallas for its new HQ because it’s a business-friendly city that’s conveniently located in the middle of the company’s national footprint.

The company joins Dallas-based AT&T and Verizon—which is expanding its North Texas presence—as major communications companies in the region.

Frontier said that the relocation is projected to boost the Dallas and Texas economies by $3.8 billion and secure more than 3,000 jobs in the Dallas area over the next 10 years.

Frontier’s ‘GigaHub’ coming to Uptown Dallas

As part of its headquarters relocation, Frontier said it’s investing in a new 95,000-square-foot office space—which it calls “the GigaHub”—in Uptown Dallas.

The HQ hub, which will be a home to the company’s CEO, executive leadership team, and hundreds of corporate employees, was designed to nurture “a high-performing culture for top talent to lead [Frontier’s] transformation.”

The company said that data consumption is up across the U.S., with consumer demand for connectivity continuing to climb.

“When we bring fiber internet to a community, we connect people to the next generation of technology and empower them to create a better future,” Jeffery said. “We’re committed to expanding access to our high-speed fiber broadband to homes and businesses across the state of Texas.”

Spending ‘roughly $1M per week’ to upgrade its Dallas-area network

Frontier plans to continue spending roughly $1 million per week to upgrade and improve its fiber-optic network in the Dallas metropolitan area. It said the economic benefits of fiber deployment include increasing home values and attracting new businesses, particularly in high-tech industries.

Following the relocation of its headquarters to Dallas, Frontier said it will continue to maintain a strong presence in Connecticut, where it has a long history and a large, growing customer base.

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