Heat and light often go together. But Perspire Sauna Studio combines them in an innovative way. The company takes an ancient source of respite and relaxation—the sauna, invented in Finland over 2,000 years ago—and adds cutting-edge infrared light technology in a full spectrum of colors to deliver a host of potential benefits.
Today the company announced that four new Perspire Sauna Studios are coming to the Dallas-Fort Worth area, as part of an expansion into Texas that will also include four new studios in greater Austin, five in San Antonio, and three in Houston.
One Perspire Sauna Studio location is already operating in Fort Worth, at 3700 Vision Drive, but it isn’t part of the new expansion. The company told Dallas Innovates that franchisees are currently “in the site selection process” for the four new DFW locations.
Offering ‘clinical-grade’ red light therapy and chromotherapy
[Photo: Perspire Sauna Studio]
Perspire Sauna Studio says its full-spectrum infrared saunas “combine beneficial infrared rays with the therapeutic beauty of visible color light in every sauna session,” providing “a safe, restorative sweat session that will leave you rejuvenated.”
“Clinical-grade red light therapy utilizes low-level laser light to safely penetrate deep into the body in order to stimulate your body’s cells,” the company says on its website, noting that red light therapy is “used globally as part of treatments for neuropathy, skin conditions, hair loss, athletic recovery, and much more.”
The light in each sauna can also be adjusted across a full spectrum for chromotherapy, a method of treatment that uses the visible color spectrum of electromagnetic light to treat diseases.
The company says it uses near, mid, and far-infrared rays “which gently heat the body from within and allow you to reap the benefits of sweating.”
“These waves are able to deeply penetrate the skin, muscles, joints, and tissues to improve blood circulation, oxygen flow, and help to detoxify the body by removing impurities at the cellular level where bodies store waste and harmful toxins, such as cholesterol and heavy metals,” Perspire Sauna Studio claims.
Founder says company is ‘committed’ to Texas expansion
[Photo: Perspire Sauna Studio]
Headquartered in Southern California, Perspire Sauna Studio was founded in 2010 by CEO Lee Braun. “Texas has been a warm welcome for us,” Braun said in a statement. “The state has been a big part of our national growth plan. We’re committed to expanding our mission to ‘ignite the wellness within’ in the Lone Star State.”
The company says its goal is to expand to major markets throughout the U.S. “to further instill its vision of making infrared sauna accessible to all.” To date, the company says it has awarded over 150 franchise agreements, with 42 open studios and an additional 20 under development.
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