Fort Worth-based PMG has acquired Dallas-based Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years.
Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an independent, global full-funnel marketing and technology company.
PMG CEO and founder George Popstefanov said that Camelot is a perfect complement to his company’s hyper-focus on the customer.
“As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model,” Popstefanov said in a statement. “Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation.”
PMG said the acquisition is further evidence of PMG’s philosophy of always changing for the better. No financial details were released.
“With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for our customers across media, strategy, analytics, creative, all enabled by technology,” Popstefanov said. “Our customers push us daily to help them solve their biggest business challenges. Our commitment to heightened accountability and driving business impact has allowed PMG to work side-by-side with the C-Suite of top brands to transform for the future.”
‘Digital Made for Humans’
PMG has been named to AdAge Best Places to Work for eight consecutive years and touts a 90 percent employee retention rate over the last five years.
“PMG’s commitment to people and culture was one of the first things that caught our eye. Doing the right thing is never easy, but it’s clear that PMG has prioritized its values even when it was difficult,” Camelot CEO Sam Bloom said in a statement. “Camelot has always believed that a happy workplace environment leads to consistently satisfied clients, and we are excited about the bright future ahead and what it means for our people and our customers.”
Camelot also earned top recognition for its workplace culture and commitments, including AdAge Best Places to Work and Inc. Best Workplaces, PMG said.
PMG said the integration begins immediately, and clients’ needs will drive the timing of specific synergies across teams and capabilities.
Popstefanov will be the CEO of the combined company, which has nearly 700 employees worldwide.
PMG, a global independent digital company, said it is driven by shared success, and uses business strategy and transformation, creative, media, and insights, along with a proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans.
It has offices in New York, London, Dallas-Fort Worth, Austin, Atlanta, and Cleveland. Its teams are composed of more than 500 employees globally, and it works for brands such as Apple, Nike, Best Western Hotels & Resorts, Gap Inc., Kohler, Momentive, Sephora, and Shake Shack.
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