Longtime sports and marketing executive George Killebrew has joined Dallas-based sports betting platform SB22 as senior adviser and will help guide the expansion of the company’s business across its target markets.

George Killebrew

“We couldn’t be happier about having George aboard,” SB22 CEO John Asher Thompson said in a statement. “He’s not just smart, innovative, and forward thinking. He’s an incredibly solid person with a sterling reputation, and he’s proven over decades that he delivers results. George is a huge value add for us as we continue to roll out our technology and products.”

Killebrew’s career in sports marketing spans more than 35 years, from media rights to corporate sponsorships, sales, and operations. Most recently he was the commissioner of Major League Rugby, following 25 years in senior roles with the NBA’s Dallas Mavericks, including as executive vice president and chief revenue officer.

“I’m thrilled to be a part of the SB22 team and vision,” Killebrew said in a statement. “I believe SB22’s technology is the Tiffany’s standard in the sports industry. It’s not just about gaming but involves the reimagining of sports as we know it, along with media and entertainment generally, and even charitable giving. SB22’s VR experience, just to name one, is off the charts cool.”

SB22 said it has built the only truly next-generation technology platform that is capable of seamlessly integrating sports and live entertainment events, wagering, charitable giving, iGaming, and merchandising, with a full suite of back office and digital wallet solutions.

Its platform is GLI-certified, cloud agnostic, iOS and Android-native, and can run across any device including the iPhone or Android, Apple Watch, Apple TV, iPad, laptop, retail kiosk or any VR/AR headset.

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