Evry Health, a Dallas-based business-to-business health insurance company, has appointed Christina Rassi as chief growth officer.
According to the company, Rassi has more than two decades of experience at major health insurance carriers and a track record of fostering business growth and strategic partnerships.
CEO Chris Gay said in a statement that Evry Health has “systematically built the healthcare experience” for its members, from the medical provider network to the technology powering the member experience.
Rassi’s hiring, he said, represents the company’s “dedication to rethinking healthcare” and that she will accelerate growth as the company delivers “exceptional” customer service.
“We believe healthcare should be a solution, not outdated systems weighed down by legacy processes,” Gay said.
Evry Health said that Rassi is well-positioned to lead the company’s growth in the market, spearheading its mission to bring humanity and a focus on the member experience back to health insurance.
“Evry Health is a ‘worthy rival’—driving positive change in healthcare through competition and an unrelenting commitment to improving the overall member experience,” Rassi said in a statement.
“For far too long, health plans have operated in siloes with disconnected teams handling network contracts, pricing, member services, and more.”
Rassi said Evry has unified these critical components under one roof. “Competition, not just innovation alone, is what’s going to drive real change in this industry,” she said.
The company noted that the leadership addition adds further momentum for Evry Health following its acquisition by Globe Life in October 2023.
Introducing innovative solutions
In her new role, Rassi will be communicating Evry Health’s network and benefit plan strategy to employers and broker channel partners.
Before joining Evry, Rassi was the executive director, market head of sales and services at a competing national carrier where she held various roles across her 16-year span in middle market and national accounts.
According to Evry Health, she led a team of 50 in Texas, focused on the growth and retention of over 250,000 commercial members.
“I’m looking forward to driving growth, fostering strategic alignments, cultivating external partnerships and introducing innovative local solutions to our commercial clients,” Rassi said in a statement.
Evry Health said its human-centric model is centered on personalized service, with every member receiving a human response within 30 seconds, helping drive better engagement and outcomes for both its members and their employers.
The company added that it is powered by a proprietary medical network and technology that streamlines employer and member experience.
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