Fort Worth biotech startup Eosera has launched its Earwax MD product in CVS Pharmacy stores nationwide and has started selling on Canadian Amazon.
As its sales skyrocket, the majority woman-owned company founded by former Alcon employees has moved its production facilities to Fort Worth. There’s one more batch being made at the facility in Florida. After that, everything will be made in the Fort Worth building on Sixth Street.
“It’s continuing to get reordered and we have other major retailers that we’re in discussions with.”
Eosera developed a topical treatment that dissolves earwax, the first over-the-counter product of its kind. It sells for about $20.
It’s been a whirlwind year for co-founder Elyse Dickerson as she started selling the product on Amazon in April, got into CVS in August, and announced entrance into the Canadian market Tuesday. She declined to release specific sales information.
“We’ve had a great response in CVS stores,” she said. “The buyer at CVS is very pleased with the performance of the product. It’s continuing to get reordered and we have other major retailers that we’re in discussions with.”
EOSERA EYEING EU, AUSTRALIA FOR NEXT MARKETS
Her next goal is the European Union and Australia.
Joe Griffin, co-founder and chief scientific officer for Eosera, said it notified Health Canada — similar to the Food and Drug Administration in the U.S. — and started selling on Amazon in the country this month. By getting approval from the European Union, Eosera could sell in all the countries that belong to that union.
The product is designed for seniors ages 65 and older who have an overproduction of earwax.
“Where we really see a problem is with patients with hearing aids,” Dickerson said.
Typically, people have to go to the doctor to get the wax and debris removed.
“It’s a burden to schedule the appointment, pay the copay, sit, and wait,” Dickerson said. “Now, they can run down to the drug store and 15 to 30 minutes later they’re done. We have doctors selling it out of the practice, using it in their own practice, or recommending it to their patients.”
It’s applied in the ear while the person lays on their side. After about 15 minutes, they wash the ear out with warm water and repeat the process for the other ear.
Each bottle provides about 10 treatments and it’s recommended that patients do it once or twice a month.
With the success of Earwax MD, Eosera has its sights set on more medical products that could be released next year.
“They’re all in the ear category so our goal is to have a whole line of products to service ear care,” Dickerson said.
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