Rent My Wardrobe founder Rachel Sipperley knows how to throw a party.
Not only did the Dallas-based and female-founded mobile app maker hold a chic launch party at Circo TX that was attended by the who’s who of Dallas fashion and tech industries on Thursday evening as part of Dallas Startup Week, but camera crews were also on scene filming for the upcoming season of Bravo’s Real Housewives of Dallas.
Attendees to the lavish party were welcomed with release signs that specified entering the event would be considered consent to be filmed for the hit reality television show—a masterful marketing move that could translate into some national exposure for the burgeoning tech company should the launch party make it to airwaves.
Real Housewives cast-members Carrie Deuber, Stephanie Hollman, D’Andra Simmons, and Kameron Westcott were on hand to help Sipperley celebrate her app launch. Westcott and her husband, Court, are among the investors in Rent My Wardrobe, which is near securing $1 million in seed funding with a $4 million cap from a network of angel investors and family offices.
“I think what we’re doing will fundamentally change the fashion industry,” Sipperley said at the launch party. “And Dallas is the best place we could be launching this app.”
Addressing attendees, Sipperley said the evening was as much a celebration of fashion as it was about empowering female entrepreneurs. The party was underwritten by all female-owned sponsors, she said. “Our brand’s vision is to empower women to become their own entrepreneur and foster a culture of women supporting other women,” Sipperley said.
Bravo has yet to announce a season four release date for Real Housewives of Dallas. However, the show could premiere as early as August 2019.
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