Dabble Dallas, a tech-based platform launched last year to incentivize Dallasites to try hidden spots around town that were hit hard by the pandemic. Now, the startup that began as a member-exclusive food and drink concierge is rebranding with a focus on its new app.

Dabble Dallas—now known as Dabble—plans an all-encompassing mobile platform to increase exposure to the young professional community—and could help resuscitate the city’s restaurant industry.

The new app will provide ‘Dabblers’ with a single way to connect and redeem vouchers. Founder Taylor Jacobs hopes Dabble’s relaunch will not only create a tightly-knit ‘yo-pro’ community, but also increase brand awareness, foot traffic, and customer acquisition costs for hidden-gem restaurants—starting with those in Dallas.

“I am so excited to see this vision come to life,” Jacobs told Dallas Innovates. “The new platform will ultimately change the way people interact with their city.”

How it works

Scheduled to go live on the app store on Nov. 1, Dabble will serve as a subscription-based service that bridges the gap between local restaurants with young professionals. For $19.99 a month, members can exclusively enjoy up to $85 worth of food and drinks from partners.

Once Dabble is downloaded from the app store, users can sign up and view all available vouchers for the month. They will also be granted access to invite-only Dabble events. 

Dabblers can lay out their plans with the calendar feature, share them with other uses, and invite their friends and colleagues to join in. The app also offers details like directions and recommendations prior to arrival in an effort to make voucher redemption seamless.

“On average, people go out to eat 5.9 times per week and many millennials find themselves tired of hitting the same three to four bars and restaurants,” Jacobs says. “The app will consistently incentivize subscribers to try new spots throughout town, attend exclusive events, and network through shared meals, drinks, and experiences, rather than being stuck in suits and ties.”

The rebrand

When Jacobs first launched her company, it was a way to reignite the local food and beverage industry post-COVID and showcase the best spots Dallas had to offer.

Dabble Dallas encouraged the community to deviate from the norm while simultaneously optimizing restaurants’ brand awareness. Similar to the app, it offered paying members exclusive packages filled with completely complimentary food and drink features throughout the area.

The pandemic offered Dabble Dallas a way to help businesses retain patrons, while fostering community in a time where it felt like there was none. The rapidly changing environment allowed the Jacobs and her former co-founder to prioritize discovery and validation as they built their product around costumer needs. 

Dabble Dallas secured partnerships with trending restaurants such as Las Palmas and Tulum, along with sought-after spots such as Hero in Victory Park.

“COVID-19 has definitely proven challenging,” Jacobs previously told Dallas Innovates. “But where there are a lot of problems, there’s even more opportunity.”

Dying to Dabble? Click here to download the app and mark your calendars for the voucher release on Monday. 

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