Dallas-based Wondr Health announced that Marin Hoffman has been appointed chief experience and engagement officer of the provider of digital behavioral support and weight-loss medication management for full-spectrum weight and obesity care.
“Welcoming Marin to Wondr Health brings an exceptional opportunity for us to set a new, higher standard for workplace metabolic health programs, an especially important and timely priority as employers and health plans struggle to navigate the rapidly changing GLP-1 landscape,” CEO Scott Paddock said in a statement. “Marin’s diverse background and proven track record in digital health engagement are instrumental as we go to market with innovative capabilities that increase access, improve health, and lower costs.”
Wondr Health said that Hoffman is the latest in a series of key additions to the executive team during a time of product innovation and growth for the organization.
The company said that in leading product strategy, Hoffman will leverage the strength of the Wondr program to expand and diversify offerings for whole-person metabolic, emotional, and physical health transformation. She also will lead product management and commercialization, program engagement, and experience strategy for participants and clients.
Hoffman brings extensive experience leading product, marketing, engagement, and growth efforts for Target, Virgin Pulse, Transcarent, and Parsley Health, most recently. She has a strong background in coaching, behavior change, and executive leadership, the company said.
“Wondr Health is a leader in the employee benefits space. Their forward-thinking approach to engagement and innovative product strategy translates to huge growth potential in the market,” Hoffman said in a statement. “I’m eager to join the team and start building on Wondr Health’s momentum to advance the overall experience of participants and clients. Together, we will help more people live their best lives.”
Wondr Health said it’s expanding its product strategy to address the evolving needs of participants, employers, and health plan partners.
The company said its core program, Wondr, is an integrated, modular solution that starts with expert, proven behavioral support and offers medication management and personalized clinical support for people on GLP-1s and other weight-loss drugs.
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