Transplace, a Dallas-based transportation management services and logistics company with offices across North America, announced it has joined the Blockchain in Transport Alliance (BiTA).

Its chief technology officer, Mike Dieter, will sit on the group’s Standards Council Board of Directors.

Transplace will be part of setting a standard for an emerging technology that has the potential to provide greater visibility to the entire supply chain, Dieter said in a statement.

Transplace is the largest transportation management provider in North America with clients ranging from small and midsize businesses to global brands.

“Actively taking part in industry-wide efforts to develop and adopt solutions to better track goods as they move throughout the supply chain further supports Transplace’s ongoing commitment to deliver greater value to its customers,” he said.

Transplace is the largest transportation management provider in North America with clients ranging from small and midsize businesses to global brands, according to the company’s website. Its business offerings include strategic capacity and cross-border and global trade services along with transportation management.

Last month, the privately-held company named Frank McGuigan as its new CEO. Outgoing chief executive Tom Sanderson held that role for more than 14 years and remains with Transplace as executive chairman, as well as serving on the board of directors.

BITA FOUNDED TO SUPPORT ADOPTION OF BLOCKCHAIN IN TRANSPORTATION, LOGISTICS

BiTA was founded last August with a focus on the education, development, and adoption of blockchain applications in the trucking, transportation, and logistics industry. It serves as a standards organization, and the group sees blockchain as “promising to shake up” the $8 trillion logistics and transportation industry.

“Having Mike Dieter join the BiTA board will provide invaluable input and counsel as BiTA addresses opportunities for collaboration and standards-driven solutions across the supply chain.”

Craig Fuller

While blockchain is best known as the foundation beneath cryptocurrencies such as bitcoin, the technology has applications in a wide range of business sectors such as transportation and digital ad tech. The advantage of blockchain is it provides an end-to-end transparency in transactions, a valuable capability in any supply chain from physical goods being shipped or digital ad inventory sold via third party ad tech firms.

Transplace is one of the largest and most innovative technology-savvy managed transportation companies, according to Craig Fuller, managing director of BiTA.

“Having Mike Dieter join the BiTA board will provide invaluable input and counsel as BiTA addresses opportunities for collaboration and standards-driven solutions across the supply chain,” Fuller said in a statement.

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