Dallas Market Center’s New Showroom Spotlights ‘Enhanced Living Through Technology’

The first of its kind in North America, Smarter Living by Design will bring together advanced technology from Europe, Asia, and the U.S. to show how technology can seamlessly and stylishly integrate into the modern home.


Smart technology powering home automation is the focus of a new showroom that’s about to open at the Dallas Market Center. Called Smarter Living by Design, it’s the first smart home showroom in all of North America.

“This unparalleled showroom is a groundbreaking effort to meet the progressive needs of interior designers and retailers, both of which are increasingly interested in providing smart home resources for their customers,” Cindy Morris, president and CEO of Dallas Market Center, said in a statement. “Technology is a logical progression from our global leadership in design and lighting, and we welcome the trade to experience the only market center showcase of enhanced living through technology.”

The permanent showroom—open daily inside Light + Design on Ten in the World Trade Center—will open in June and will be led by HomeTronics, a Dallas-based custom electronics integrator.

It will feature five custom-built lifestyle vignettes, including design-friendly technology products such as lighting, sound, appliances, and artificial intelligence for residential, commercial, and hospitality projects.


[Photo: Courtesy Smarter Living by Design]

It will also be the first showroom bringing together advanced technology from Europe, Asia, and the U.S., which Dallas Market Center said demonstrates how technology can seamlessly and stylishly integrate into the modern home. Products from 13 global brands will be stocked, including Samsung, Basalte, Dolby Laboratories, LumaStream, California Audio Technology, CinemaTech, Creston, and Kaleidescape.

Showroom will draw buyers from all over the world

HomeTronics President Greg Margolis said the showroom’s attraction will be wide-ranging, as Dallas Market Center is an “exceptional venue” to connect home technology with the design industry.

“We have carefully selected the best brands from around the world for this first-of-its-kind showcase that will attract buyers from across North America,” Margolis said. “I look forward to the ideas and creativity this space will spark in designers.”  


[Photo: Courtesy Smarter Living by Design]

In the space, Dallas Market Center and the HomeTronics staff intend to educate designers on how the various amenities can be used. Morris told ADPRO, a website of Architectural Digest, that upon visiting, designers would be able to source top home technology brands while also learning about the basics of smart-home applications. Installation assistance is also available, should it be needed.

The idea is that designers would then become equipped with the tools needed to become smart home thoughtleaders—ultimately helping their businesses reach new heights.

“As technology advances, the needs of the design clientele are changing, and the interior designer needs to have an active role in understanding, planning, and executing smart-home technologies,” she said. “Smart home is also a potential profit channel for designers to work in collaboration with experts like the tech brands and HomeTronics.”


[Photo: Courtesy Smarter Living by Design]

Dallas Market Center is open to retail buyers and interior designers from around the world looking for home decor products from leading makers and emerging brands. Its roughly 2 million square feet of space features furniture, decorative accessories, floor coverings, wall art, residential lighting, and home technology.

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