Dallas’ Integrity Marketing Group Names New Chief Financial Officer

As CFO, Linda Zukauckas, is expected to align fast-growing Integrity's financial objectives with strategic goals to continue the company's momentum, says CEO Bryan W. Adams. The move comes as the fast-growing company continues to expand its services, having officially launched its wealth management division, Integrity Wealth, in June. The new division now manages over $46 billion in assets.

Integrity Marketing Group, a Dallas-based distributor of life and health insurance, and provider of wealth management and retirement planning solutions, announced that Linda Zukauckas will join the company as chief financial officer.

With 40 years of experience optimizing the financial and operational performance of global companies, Zukauckas is expected to play a key role on the executive team by providing financial oversight and leadership, as well as influencing corporate strategy across Integrity’s integrated Life, Health, and Wealth divisions.

In June, the fast-growing company officially launched its wealth management division, Integrity Wealth, which manages over $46 billion in assets.

“Integrity is leading a new era of expanded offerings and more holistic protection of the life, health, and wealth assets American families have built across decades,” Bryan W. Adams, co-founder and CEO of Integrity, said in a statement. “To help us better serve the needs of even more agencies, agents and consumers, we are pleased to have found in Linda Zukauckas an exceptional leader with keen financial acumen, strategic vision, and proven guidance.”

Adams said that Zukauckas has “a strong track record of optimizing performance and accelerating growth across some of the world’s largest and most respected organizations, both public and private.”

He added that she would expand Integrity’s financial objectives with strategic goals to continue the company’s momentum.

“We’re proud to welcome Linda to our Integrity family and look forward to all the ways she will help enhance our mission to serve!” Adams said.

‘An inspiring organization’

Zukauckas said she’s looking forward to taking on her new role.

“Integrity has staked out a pioneering role in creating innovative and proprietary solutions across the insurance and financial services landscape, and I’m energized by the opportunity we have to make an indelible impact,” Zukauckas said in a statement. “I knew right away that the Integrity team was an inspiring organization with world-class leaders that I wanted to be part of.”

She said that she was impressed by how Integrity continued to invest in its platform and people to “create exceptional insurance and financial services experiences for all stakeholders.”

Zukaukas said she sees this as “a truly remarkable time in Integrity’s growth journey, and I’m honored to join the Integrity family as we work to execute our shared vision of delivering holistic life, health, and wealth solutions to all Americans.”

Expertise as a financial leader in large companies

Integrity said that Zukauckas brings many executive-level achievements in financial management across global organizations.

Before Integrity, she was CFO of Nielsen Holdings, taking a key strategic leadership role in the company’s $16B transition from public to private.

Before that, she was EVP and deputy chief financial officer of American Express, where she led all business unit CFO functions and served as the global executive sponsor for the company’s Women’s Interest Network.

Her experience also includes 11 years in various senior finance roles at Ally Financial Inc. (formerly GMAC), including managing director of corporate strategy and CFO of North America Auto Finance, Ally’s largest business unit. She held international leadership positions with Deutsche Bank throughout Asia, including chief auditor for the Global Investment Bank.

Zukauckas began her career with PricewaterhouseCoopers in Dallas and New York.

The company said that, working closely with Integrity’s executive team, Zukauckas will provide valuable financial and data analysis leadership to help guide its growth initiatives.

Helping drive ‘purposeful and sustainable growth’

Integrity said it develops and delivers resources and solutions designed to help insurance agents and financial advisors meet client goals more efficiently and effectively — and provide a renewed approach to securing health and financial wellbeing.

“Integrity’s ongoing investment in world-class leaders and best-in-class solutions for consumers is driving the industry forward in ways that help ensure the comprehensive needs of American families are consistently met,” Rachelle McReynolds, chief people & culture officer, said in a statement.

McReynolds said that Zukauckas adds skillsets and valued dimension to the Integrity executive team.

“With proven experience maximizing fiscal positions and improving processes, she will help Integrity take full advantage of opportunities that empower us to better deliver on our commitment to serve and provide purposeful and sustainable growth,” McReynolds said. 

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