Andrew Frawley has been appointed chief executive officer of Data Axle, a Dallas-based leader in data-driven marketing and business intelligence solutions.
Frawley brings more than three decades of leadership experience in technology, data, and marketing to his new post, the company said. Data Axle’s former CEO, Mike Iaccarino, will leave to run a European-based direct marketing business, the company added.
“I have full confidence that my colleague and good friend, Andy, will continue to drive industry-leading solutions and be a great leader for the Data Axle team,” said Iaccarino, who will remain as chairman of Data Axle.
Data Axle said that Frawley will play a key role in advancing its position as a leading provider of B2B and B2C data and real-time business intelligence solutions for enterprise, small business, and nonprofit organizations.
The company said that with his deep knowledge of marketing, data, analytics, SaaS, and professional services, Frawley will be a valuable asset to further Data Axle’s commitment to providing superior service and measurable results in its mission to help clients become augmented intelligence companies.
Frawley and Iaccarino are both former CEOs of Epsilon
Frawley and Iaccarino have a 25-year history of deep partnerships in the direct marketing space, and both are former CEOs of Epsilon. Data Axle said Frawley will spearhead new company initiatives and further its commitment to rapid growth and industry-leading client solutions, including:
- Infusing AI and augmented intelligence across Data Axle’s solutions
- Developing next-generation applications to improve clients’ marketing effectiveness and efficiency
- Continuing to deliver world-class services to Data Axle clients
“I’m honored to join Data Axle and excited to continue positioning the company as a world-class leader and disruptor in the data and marketing services industry,” Frawley said in a statement. “We will continue to launch innovative marketing and data solutions to help our clients navigate today’s rapidly changing data environment.”
Founded in 1972, Data Axle said it has been a pioneering force, leveraging data to fuel innovation, drive business growth, and empower clients since its inception and is a leader in augmented intelligence.
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