Calling it “a first-of-its-kind” partnership between the data center and online gaming industries, Dallas-based Compass Datacenters announced that it’s teaming up with Luminosity Gaming.
Based in Toronto, Luminosity is one of the world’s leading gaming, esports, and entertainment brands. Its teams compete in esports titles including Apex Legends, Rocket League, Rainbow Six Siege, PUBG, Splitgate, and more.
Luminosity also has franchise rosters within Activision Blizzard’s Call of Duty League (the Seattle Surge) and Overwatch League (the Vancouver Titans), and it’s the home of gaming creators including xQc, Shiv, and xChocobars.
Showing gamers the critical role played by data centers
The partnership will aim to educate the gaming community on the critical role that data centers play in everyday gaming experiences, the companies said.
“By joining forces with Luminosity, Compass Datacenters is able to leverage our resources to strengthen their brand presence within the gaming and esports industry,” Alex Gonzalez, the head of Luminosity Gaming, said in a statement. “Data centers are a crucial part of gaming and esports as they provide the necessary infrastructure to support online gameplay and competition. We’re excited to welcome Compass as one of our official 2023 partners and look forward to educating our audience on the value they bring to the community.”
Compass’ Hawkins: Gaming is driving tremendous cloud innovation’
“Data centers and digital infrastructure power so many aspects of our lives, including gaming. Online gaming and esports would not be possible without the cloud infrastructure enabling dynamic gameplay, cutting-edge graphics, ultra-low latency, and real-time player collaboration,” said Raymond Hawkins, Compass’ chief revenue officer.
Hawkins says the partnership “will put a spotlight on how essential data centers are to gaming, and how gaming is driving tremendous cloud innovation.”
Compass is into podcasts, too
This isn’t Compass Datacenters’ first foray into pop culture. In 2020, the company joined the B2B podcast trend by launching its “Not Your Father’s Data Center Podcast,” which is available on Apple Podcasts, Spotify, and other platforms. Recent 2023 episodes include “Sustainability 101,” “Data Analytics Across Industries,” and “State of Datacenters in Nova.”
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