Fans of the Tampa Bay Buccaneers, Pittsburgh Steelers, and Las Vegas Raiders can now win tickets, sideline passes, or autographed paraphernalia—while benefiting charity—through a new app developed by Dallas-based Shokworks.
Shokworks, a provider of custom software development, technology outsourcing, and IT consulting services to startups and enterprises, teamed up with its gamification partner Rivals Media to launch the mobile game, set to debut near the end of the 2020-2021 NFL season.
Los Angeles-based Rivals is a second-screen predictive gamification platform that’s built around sports and entertainment programming. The company aims to drive pandemic-proof fan acquisition and engagement, revenue, and charity fundraising with its advisors from the NBA, NFL, MLB, WWE, PlutoTV, and YouTube.
The new app is based on pre-game predictions. Using Rival’s free platform, football fans can place in-game predictions, like who will win the coin toss or the outcome of a team’s first possession. From there, the guesses lead to prizes, while money is donated directly to teams’ charities.
“With free-to-play games the most popular in the world, and 1-in-3 interacting with sports and entertainment on a second-screen, Rivals’ platform is proving to be a gateway to the next-gen fan,” Rivals Founder John Cioe said in a statement. “We’re thrilled to use our platform to help raise money for these amazing causes.”
Because the COVID-19 pandemic has put a damper on the charity’s usual fundraising efforts, Shokworks launched partnerships with both the Arians Family Foundation (created by Buccaneers Coach Bruce Arians) and the III and Long Foundation (created by Super Bowl MVP Santonio Holmes).
Rivals Media also launched its own Gridiron Charity Battle with the XOXO Stabler Foundation from former Raider Kenny Stabler earlier this season.
“With our country still in the middle of the pandemic, we haven’t been able to have our normal events that raise funds for the Arians Family Foundation,” Coach Arians said in a statement. “This is a great way for fans to interact with the games and help raise money for the Foundation.”
Shokworks designed and built the web-based application.
The local team assists companies that are looking to embrace digital transformation with their comprehensive strategies and scalable data-driven solutions. The developers use the newest emerging technologies to do so, including blockchain, machine learning, AR/VR, and more.
“We are excited to work with Rivals Media to gamify content to boost the flow of donations to team charitable causes like these,” Shokworks CEO Alejandro Laplana said in a statement. “We can’t wait to debut the mobile app, which will allow fans a fun second-screen experience no matter where they enjoy the game.”
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