Dallas-based Adobe solutions provider Defakto has been acquired by Ansira Partners, Inc., one of the largest independent marketing agencies in North America. The move will allow the two companies to combine services and to strengthen Adobe capabilities.

Defakto is a marketing technology agency that leverages the Adobe Experience Cloud to create connected customer experiences. The company is an Adobe Solution partner with 200,000+ hours of Adobe Experience Manager (AEM) experience, according to a release, which has allowed for the creation of such things as an industry-first, patent-pending AEM optimization tool.

“The acquisition of Defakto further solidifies Ansira’s position as a leader for marketing technology solutions.”
Daina Middleton

Backed by Advent International — one of the largest global private equity investors — Ansira specializes in brand-to-local marketing. Among the 10 largest independent digital agencies in the U.S., Ansira provides data-driven, technology-enabled marketing solutions.

“The acquisition of Defakto further solidifies Ansira’s position as a leader for marketing technology solutions and further strengthens our Adobe marketing cloud capabilities and expertise,” Ansira CEO Daina Middleton said in a statement. “Their deep knowledge of customer experience, marketing technology platforms and digital transformation will enrich our customer offerings and help to provide a holistic brand-to-local solution.”

The acquisition will keep Defakto in Dallas

Ansira says Defakto’s AEM expertise will allow the further support of client solutions and scaled omnichannel personalization. According to the release, Defakto offers “unmatched” strategic consulting, customer experience design, and technology enablement. In addition to Adobe Experience Cloud, it also offers platforms that connect with today’s evolving customer, such as Magento, Marketo, Salesforce, and Oracle Eloqua.

Ansira co-headquarters in Dallas and in St. Louis, Missouri, with the leadership team based here — which, in turn, will keep Defakto right where they are. Defakto Founder and President Gilbert Salazar will join Ansira’s senior leadership team and will focus on leading and expanding the relationship with Adobe.

Salazar said he’s excited about the combined service offerings to come: “Our clients will continue to benefit from Defakto’s expertise but will now be able to tap into a full suite of additional services offered by Ansira.”