Dallas Agency Wins Gold MUSE Creative Awards for Dallas Holocaust Museum Campaign, Temple Emanu-El Website

The winning work was from Dallas-based agency Tegan Digital, which competed with world-class brands including Adidas, Corona, and TikTok to bring home the honors.

Dallas-based marketing and advertising agency Tegan Digital’s luster has grown even brighter after earning two gold designations in its inaugural debut in the 2023 MUSE Creative Awards.

Its winning work was for the Dallas Holocaust and Human Rights Museum’s first full-fledged branding campaign and for a comprehensive website redesign for Dallas’ Temple Emanu-El. Tegan Digital competed alongside world-class brands including Adidas, Corona, and TikTok to bring home gold in both the integrated marketing and website categories.

“We’re humbled and honored to be recognized by the MUSE Creative Awards for doing the work we love every day for our clients,” John Herrington, VP of Client Services at Tegan Digital, said in a statement. “The folks we partner with at Temple Emanu-El and the Dallas Holocaust and Human Rights Museum are passionate about doing good in the world, and we’re thrilled to play a small part in that.”

Tegan won in MUSE’s website category with its comprehensive site redesign for Temple Emanu-El. Following a StoryBrand messaging framework, the agency conceived an entirely reimagined digital platform that would cater to both congregants and prospects and introduced engrossing design elements to reflect the Temple’s all-inclusive mission and welcoming spirit.

Promoting education and positive change

Tegan’s second win was in the integrated marketing category for its work on the Dallas Holocaust and Human Rights Museum’s first full-fledged branding campaign.

The “Humanity Lives Here” campaign was designed around the museum as a place where both education and remembrance can serve as powerful conduits of change. The agency led strategy, design, copywriting, and visual storytelling, crafting a compelling narrative to draw local visitors to the space.

The campaign is a multiyear effort, spanning a wide range of media, including connected TV, out-of-home, print, digital displays, paid search, and paid social, Tegan said.

The Dallas Holocaust and Human Rights Museum launched the brand campaign last year with Tegan Digital, whose team was tasked with increasing exposure to the museum’s expansive modern exhibits and immersive educational resources.

To accomplish that, the Tegan team created a striking invitation for visitors to its new location in Dallas’ historic West End.

“The Tegan team artfully distilled the heart behind the museum’s message, creating media that will not only resonate with our audiences, but will center the dignity and humanity of those whose stories we are telling,” Mary Pat Higgins, president and CEO of the museum, said in an earlier statement.

An award-winning partnership

The wins at MUSE mark the museum’s 17th award since its partnership with Tegan began in 2019 and Temple Emanu-El’s first, Tegan said. In 2022, the agency brought home 14 awards and is focused on winning more this upcoming season.

The MUSE Creative Awards is one of 22 global competitions sponsored by the International Awards Associate. The competitions attract more than 75,000 submissions from creative professionals representing 108 countries.

For the past 12 years, Tegan has partnered with clients ranging from startups to Fortune 100 companies to build digital experiences that matter. Some of its other clients include Lennox, Safe Harbor Marinas, and The Birthday Party Project.

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