Culture Cues: How Koddi’s Core Value of Inquistiveness Creates an Innovation Engine

The idea of "being curious and leaning into solving problems" has helped put the Fort Worth startup into a high-growth trajectory.

A version of this story first published in Dallas Innovates—The Tech Talent Issue.


Marnie Robbins, director of people and culture for Koddi, says it’s the company’s core value of inquisitiveness that most contributes to innovation. She describes a new engineer who, a few months after starting with the company, spoke up about a particular report that he thought could be run faster than was being done. The changes the engineer suggested resulted in a reporting time of days being reduced to minutes.

George Popstefanov, CEO and Founder, Koddi [Photo: Erin Gilliatt]

“So that was pretty amazing. And it wasn’t because it was something that the business asked him to do. It was because it was something that he acknowledged that he wanted to do,” Robbins says. “That’s what we’re built on—the being curious and leaning into solving problems, or growing our clients and ourselves for that matter. It’s what has made us successful and kind of put us into this high-growth trajectory.”


READ NEXT
A Case of the Mondays? Not If These Six Firms Have Anything To Do With It
Company culture is more than a motivational banner. Here are six tech companies with offices in Dallas-Fort Worth—Dialexa, Koddi, Salesforce, Deloitte University, Atos, and Alkami—that “walk the walk” as well as “talk the talk.”


Koddi is a cloud provider of marketing technology for travel brands, and its partners leverage the Koddi platform and its fully automated and customizable reporting features to manage marketing investment for hundreds of thousands of hotel properties globally.

Headquartered in Fort Worth, it has offices in New York, Ann Arbor, Austin, the San Francisco Area, and Düsseldorf.

The company’s open work spaces reflect the its flat hierarchy that features few bosses and an open-door policy for managers. Koddi offers complimentary healthy snacks, not to mention an office “kegerator” with local craft beer on tap.

GALLERY
A company’s space can be a reflection of its culture. Here’s a look behind the scenes at the company’s Fort Worth headquarters. Photos are by Erin Gilliatt.

Get on the list.
Dallas Innovates, every day.

Sign up to keep your eye on what’s new and next in Dallas-Fort Worth, every day.

One quick signup, and you’re done.
View previous emails.

R E A D   N E X T