Addison-based Credera has launched a global artificial intelligence council composed of leading experts, policymakers, industry leaders, and academics.

Credera—the consulting business of marketing group Omnicom—said the council will serve as a “collective intelligence hub” to address many different aspects of AI adoption.

“This group of unique backgrounds and training are needed to meet the challenges of this new paradigm and shape the resulting landscape,” Vincent Yates, Credera’s chief data scientist and founder of the AI council, said in a statement. “This dynamic and talented group will tackle some of the biggest questions around AI ranging from innovation, ethics, regulation, security, talent, and technology.”

Credera said the AI council’s aim is to foster collaboration and guide the responsible deployment of AI, with foundational values of accountability, belonging, education, sustainability, community engagement, and governance.

Council includes retired U.S. patent judge, Brussels professor, Mastercard CDO, and more

According to Credera, the other members of the council are: Adam Floyd, retired federal patent judge, USPTO; Trisha Meyer, professor of digital governance, Brussels School of Governance; Tia White, general manager of AI/ML marketing intelligence, AWS; JoAnn Stonier, chief data officer, Mastercard; Ryan Johnson, senior director of data & AI, GoGuardian; Cecilia Dones, adjunct assistant professor, Columbia Business School; and Alisa Miller, CEO, Pluralytics.

Credera said the launch is part of its expansion of AI solutions to accelerate business and marketing transformation for clients and within parent company Omnicom, which acquired Credera in 2018.

Credera said its recent AI-focused engagements include working with a pharma firm to implement AI-powered DTC marketing to realize a 30% bump in ROI and a 46% increase in efficiency. The company said it also helped a national lender implement a machine-learning-driven platform to scale its business, resulting in a 219% increase in profits/earnings ratio.

“We’re committed to continued excellence through AI with our global, boutique approach,” Credera’s global CEO Justin Bell said in a statement. “We tailor each solution to the specific client needs while also facing each challenge with the expertise and holistic thinking of a full-service, global consulting firm.”

Founded in 1999, Credera said it is making investments to train and upskill its workforce in AI to make it the core foundation of consulting offerings. With offices in 16 countries, the company provides services in strategy, transformation, AI, data, and technology to clients in a wide range of industries.

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