The Cowgirl Channel Launches from Network Studios in Historic Fort Worth Stockyards

The Cowgirl Channel will be a sister network to Rural Media Group's The Cowboy Channel, which covers pro rodeo among other things. Together, the two Fort Worth-based channels aim to grow the popularity of Western sports and lifestyle. The new network will be available on DISH Network Channel 269 and on the SLING app.

A new 24-hour television network dedicated to women in western sports and the modern cowgirl has launched with the aim of roping in viewers interested in all aspects of the Western lifestyle, Fort Worth’s Rural Media Group announced.

The Cowgirl Channel is headquartered in the historic Fort Worth Stockyards and will be a sister network to The Cowboy Channel, which covers pro rodeo among other things. The Cowgirl Channel will be available on DISH Network Channel 269 and on the SLING app.

“Women of all ages participating in western sports and embracing the western lifestyle is experiencing explosive growth,” Patrick Gottsch, founder and president of Rural Media Group, said in a statement. “The popularity of this content on The Cowboy Channel is undeniable, and with so much original content and women’s events now being produced not only in the United States but all over the world, the launch of The Cowgirl Channel to go with The Cowboy Channel just makes sense. I am so excited about the initial feedback we are receiving from individuals and organizations who have worked so hard to develop opportunities for women and their love of horses over the years.”

Rural Media Group expands its Cowtown presence

Hailey Kinsel riding barrel horse Sister in the 2022 National Finals Rodeo.
[Photo: Steve Wrubel]

With the launch, Rural Media Group is expanding its existing footprint with studios in the old auction barn and is building out a devoted television studio for The Cowgirl Channel in the front entrance of the parent company’s office along the bricks of Exchange Street, the company said. It furthers the satellite company’s dedication to providing programming and services to rural America and those that love the rural lifestyle.

The new studio’s layout will enable visitors and viewers to watch a live recording of a show on the Cowgirl Channel should they be in the Stockyards. Down the street, they’ll be able watch another show being recorded for the Cowboy Channel.

The Cowgirl Channel primarily will showcase content centered on western sports for women, including barrel racing, breakaway roping, and women’s ranch rodeo.

It also will feature programming around western fashion, western home design, and more, the company said.

Lineup highlights growing popularity of western sports and lifestyle

Hailey Frederiksen. Miss Rodeo America 2022.
[Photo: Tom Donoghue]

The initial television line-up will include the following series: Women’s Western Sports Roundup, Rodeo Queens, RanchHer, FarmHer, Grit & Grace, and more. The Cowgirl Channel will showcase the WPRA (Women’s Professional Rodeo Association), Cowgirl Hall of Fame, Art of the Cowgirl, and Cowgirl Gathering. Also, the network will work with many western associations to produce programming around special events such as reining, cutting, National High School Rodeo Association, the American Paint Horse Association, and more.

The Cowboy Channel is the official network of ProRodeo, and in addition to programming designed around the interests of cowgirls, The Cowgirl Channel will provide Rural Media Group the opportunity to program more professional rodeo and western sporting events, it said.

Together, The Cowboy Channel and The Cowgirl Channel will be the foundation for Rural Media Group’s effort to revolutionize western sports and invest in the future of the western lifestyle, the company said.

Live streaming + on demand for The Cowgirl Channel will be available by subscribing to Cowboy Channel+, the company said.

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