Cooksey Communications Names VP/Leader of Sustainability Practice

Irving-based strategic communications firm Cooksey Communications has named seasoned strategist Anna Clark as vice president and leader of its trailblazing new Sustainability Practice.

“Anna is a recognized pioneer in the emerging field of sustainability communications, an expertise she has forged as an advocate and consultant to organizations ranging from startups and school districts to Fortune 500 companies and the World Bank,” Colby Walton, chairman and CEO of Cooksey Communications, said in a statement. 

Walton says Clark has brought this expertise in communications to “countless organizations, helping clients demonstrate local, statewide and global leadership for sustainability.”

Her work “dovetails” with the firm’s deep focus on specialized sectors, he says.

Cooksey said that Clark will draw on two decades of experience advising top-tier companies. She first was in management consulting at IBM and later in roles with prominent PR agencies, the firm said.

It said that Clark delivers strategies and services to enhance the competitiveness and resilience of Cooksey’s clients in a rapidly changing world – and to help sustain the area’s strong track record of success.

Cooksey said that Clark has launched the Sustainability Practice with the creation of an Assessment, Planning & Reporting package that can be customized to meet the sustainability positioning needs of each client.

The base package includes high-value deliverables such as an Impact Index (SWOT) analysis, competitive benchmarking, sustainability positioning and key message recommendations, and a strategic sustainability communications roadmap, Cooksey said.

The firm said that add-on options are numerous, including CSR/ESG/Impact reports and much more.

Along with her Cooksey practice leadership role, Clark serves as a co-lead or key member of the account teams serving clients American National Bank of Texas, ELM Companies, Hillwood, Kelly-Moore Paints and The University of North Texas Health Science Center at Fort Worth.

“Cooksey’s clients increasingly need nuanced, visionary-yet-practical guidance on strategies and messaging to meet the evolving demands of local and global stakeholders,” Jason Meyer, agency president and co-owner, said in a statement.

Meyer said Clark will”leverage her unique experience to ensure clients stay at the forefront of their industries and are strongly positioned for long-term, future success.”

Clark is an author and columnist and is a fellow at the Hunt Institute for Engineering & Humanity at SMU, the co-founder of the Inclusive Economy Consortium, and a board director for the Little Things Matter Foundation and Green Source DFW, which awarded her a Sustainable Leadership Award in 2016.

“I’m excited by the opportunity to join the leadership team of one of my home state’s most esteemed agencies, whose clients comprise companies and municipalities that are as committed to their local communities as they are eager to reach globally minded audiences,” Clark said in a statement. “Such clients can benefit immensely from our counsel in sustainability and social impact. I also look forward to encouraging the next generation of Cooksey leaders to grow their skills and satisfying careers here while serving our clients.”

Cooksey has now named four experienced communicators to lead its four deeply dedicated practice groups over the past year:

  • Kelly Morris, leading Cooksey’s Professional Services Practice,
  • Tom Bryson, leading Cooksey’s Public Sector Practice,
  • Mary Kate Jeffries, leading Cooksey’s Real Estate & Development Practice,
  • Clark, leading the agency’s Sustainability Practice.

Founded in 1994, Cooksey Communications is a strategic communications firm specializing in four core focus areas:

Professional Services clients such as law firms, financial services firms, architecture/engineering/construction firms, and other B2B and B2G service providers

Public Sector clients including governmental entities and educational institutions, as well as planning and advocacy groups dealing with critical infrastructure issues such as transportation, water supply, flooding and energy

Real Estate & Development clients such as commercial and residential real estate firms and economic development agencies.

Sustainability initiatives for any company or entity interested in enhancing competitiveness and resilience in a rapidly changing world.

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