Conversable’s Bots Put Wingstop’s Wings One Message Away

Ben Lamm and Andrew Busey founded Conversable in 2016. [Photo: Conversable]


If you’re in the mood for wings from Wingstop, a new Dallas startup called Conversable can help you look at the menu, place your order and even let you converse with the company.

Conversable launched Tuesday with Dallas-based Wingstop Inc. (Nasdaq: WING), and its social media bots will allow the restaurant chain’s customers to receive menu information, find a store, and order and pay for their wings automatically on Twitter and Facebook Messenger.

The startup is the latest creation of serial entrepreneurs Ben Lamm of Dallas, and Andrew Busey of Austin. It has offices both in Dallas and in Austin.


The launch comes of the heels of their recent exit from Chaotic Moon and Team Chaos.

“Bots are not a toy, they are new user interface paradigm and will remove the need for many types of apps,” Lamm, Conversable’s CEO told Dallas Innovates.

“Social media is becoming the new call center,” Lamm told D CEO. “But that’s still human powered and not built to scale.”

According to Conversable, its platform assists companies in delivering on-demand content, conversational commerce, and customer self-service through message and voice applications. Besides Facebook Messenger and Twitter, the platform operates on SMS, Amazon Echo, and Slack among others.

The startup platform is cloud-based social enterprise software that can detect certain phrases with messages or Twitter hashtags to get more information or even place an order.

Wingstop sees the platform as an easy way for customers to interact and buy from the company.

“Wingstop has always engaged with consumers who talk about their cravings for our wings on social media,” Wingstop Chief Marketing Officer Flynn Decker said in a release. “Now, we are giving those same fans a convenient way to place orders via social media right from their phones, tablets or even watches.”


Decker said the launch is the next step in Wingstop’s commitment to give its customers “a simpler, more immersive digital ordering experience.”

Coverable said its SaaS platform drives business value in three core areas:

  • Conversational commerce, which enables transactions through conversations on messaging and voice interfaces. This allow customers to simply say what they want.
  • Integrated Customer Service, which resolves common requests and self-service via automation and machine learning. It reduces costs and better serves customers.
  • Instant Content creates interactive experiences that “deepen engagement with brands wile providing on-demand access to information.”

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