Introducing Crypto Fitness Gamification: Dallas Mavericks owner Mark Cuban and Tony G. from Lympo celebrate the U.S launch of Lympo, the nation's first blockchain fitness app, in partnership with the Dallas Mavericks, at the Dallas Mavericks' Lympo Practice Facility in Dallas, Texas on Friday, Nov. 16. [Photo: Peter Larsen]
The Groove Jones team worked with the Dallas Mavericks CMO, Jerome Elenez, on the development for the season opener. The Mavs are the first team to “do something this big” with augmented reality, Elenez said in a team post. [Screenshot: Grooves Jones/YouTube]