Bracket Real Estate Launches ‘Cloud First’ Commercial Real Estate Brokerage in Dallas

“We intend to bring a more technological and ‘capital markets’ approach to the lower/middle market of the commercial real estate industry,” says CEO C. Rodes Boyd Jr.

Bracket Real Estate, an “innovative and forward-thinking” commercial real estate firm, has launched its new national brokerage office in Dallas.

“We intend to bring a more technological and ‘capital markets’ approach to the lower/middle market of the commercial real estate industry,” CEO C. Rodes Boyd Jr. said in a statement. “Our ‘cloud first’ brokerage platform promises to offer clients a faster, more transparent, and simplified transactional process—all at a much lower cost than the traditional approach.”

Bracket said it’s building a brokerage firm capable of enhancing the online commercial real estate sales process, positioned to take advantage of more than $1.4 trillion in CRE-backed mortgages approaching maturity within the next two to five years.

Bracket Real Estate’s founding members include C. Rodes “Dusty” Boyd Jr., C. Rodes Boyd III, Brandon Colombo, Cameron Maxey, and Jonathan Diamond, the firm said.

Cumulatively, the executive leadership team brings more than 50 years of combined experience in brokerage and finance and specializes in the sale of commercial real estate through online marketplaces through a live bid auction format.

Bringing ‘speed and simplicity’ to CRE

Bracket’s primary mission is dedicated to using technology and data-driven decision making to improve the sale of real estate.

The firm’s goal is to provide a better experience for CRE sellers, streamlining legacy sales processes that are not only complicated and burdensome, but outdated as well.

The firm said its value proposition challenges the traditional brokerage model by using an internal operational system that is scalable and capable of handling volume without adding to the company’s non-revenue producing headcount.

“Bracket was founded to sell commercial real estate online, to connect the physical and digital worlds, and bring speed and simplicity to the commercial real estate transaction,” Boyd said. “Our business model and brokerage process ensure that CRE owners of all sizes will have access to the highest level of service and sophistication at a much lower price point.”

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