Bolt PR, a national, award-winning PR and digital marketing agency, has named Jessica Ballew as its new digital marketing director.
Ballew, a Dallas native, brings 15 years of marketing experience across various platforms, specializing in brand development, content creation, social media marketing, and lead generation, according to a company announcement.
In her new role, Ballew will oversee all creative and digital marketing efforts, including web development, paid advertising, brand collateral, and social media management.
“We’re thrilled to welcome Jessica Ballew to our team,” Laura Murphy, managing director of Bolt PR, said in a statement. “Her expertise will elevate our creative and digital marketing efforts and drive exceptional results for our clients.”
Previously, Ballew served as the director of marketing at Freeman Company, where she led go-to-market initiatives and managed campaigns using audience-focused digital marketing strategies. She also held the position of senior director of marketing at Nexius, a telecom services company, and was a key leader on the marketing team at SUCCESS Magazine. There, she managed product development and marketing for the publishing and eLearning divisions.
Ballew also has worked with notable authors such as John C. Maxwell, Darren Hardy, and Mel Robbins, Bolt noted.
Throughout her career, Ballew has spearheaded rebranding initiatives, led website development, managed paid advertising campaigns, and created effective marketing funnels. She’s a graduate of the University of Texas at Dallas, where she studied business administration.
According to Bolt, the PR firm partners with organizations across various sectors, including hospitality, F&B, spirits, franchise, health and wellness, consumer products, consumer tech, and B2B tech. The agency said it leverages digital marketing, social media, content marketing, and public relations to build data-driven integrated campaigns and generate measurable ROI.
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