One presumes that staying financially afloat in the service industry is nearly impossible during a time when social distancing permeates society. But Richardson-based Long Range Systems (LRS) aims to exceed those expectations.
Businesses like LRS, a tech-communications company that services logistics, retail, education and hospitality production, have been forced to navigate the new normal of the global COVID-19 pandemic. LRS has more than two decades of experience integrating communication devices with innovative software to partner with businesses in the service industry—and the team says momentum is not halting now.
Expounding upon the details of his company-wide acclimatization during the healthcare outbreak, LRS CEO John Weber presents anticipation as his adaptive strategy in the “Pivoting in a Pandemic” Webinar on June 10. Amidst the economic down, LRS was forced to pivot fast to survive and thrive in the new normal.
“You may not know the LRS company name but, more than likely, you’ve touched our product as the little guest pager that buzzes at 80,000-plus restaurants,” Weber said during the event. “That said, as you can imagine, now’s not a great time to be in hospitality. Fortunately, we’ve added a lot of different software layers to what we do, whether it is cloud-based, on apps or SMS solutions, we have been building our product portfolio to move forward from traditional hardware pieces like pagers.”
Delving into the essence of innovation, Weber reports on novel LRS technological ventures.
A couple developments include the LRS Connect Web Portal, which is a Cloud-based service that manages guests, staff, and tasks with support from SMS and on-site communications.
There’s also the LRS app-less engagement via QR and NFC codes that can form wait lists and aid curbside service.
Weber also described how Bluetooth technology is proving to be vital for LRS—the wireless software provides several advantages like long battery life, near-universal compatibility with mobile devices, and the capability to sensor data.
Weber acknowledges the necessity of pivoting plans in any setting, including a viral outbreak.
“It’s really just reacting to market conditions,” Weber said. “Whether we have to deal with COVID-19 or something else down the road, we’ve stockpiled these ideas in a fashion that allows us to extend and adapt. There’s no end to the software services that can be layered to enable a better business experience with more efficient operations.”
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