Addison-Based Authentix Acquires Singapore Brand Protection Company to Grow Its Digital Security Tech

Authentix is adding to its portfolio of digital security technologies with Strategic IP Information Pte Ltd (SIPI), one of Asia's leaders in online brand and content rights protection. It's a big move in a burgeoning industry—one that is expected to grow by $58 billion until 2024—and on target with the local company's growth plan to integrate both online investigation and copyright protection services.

Addison-based Authentix, a provider of advanced authentication solutions, has made a major move that will expand its suite of digital security technologies—and boost its status as the “authority” in authentication and information services.

The local company announced today that it has completed its strategic acquisition of Strategic IP Information Pte Ltd (SIPI), a Singapore-based leader in online brand and content rights protection. According to Authentix, SIPI is one of Asia’s leading companies in the industry, serving more than 200 global brands and partnering with a number of major global law firms.

Increasing the scope of Authentix’s offerings

The deal with SIPI will increase the scope of Authentix’s offerings, adding online anti-counterfeiting and content rights solutions to its suite of services, according to CEO Kevin McKenna. That’s big news for the company’s brand protection clients.

“A key element of our growth plan includes the integration of both online investigation and copyright protection services,” McKenna says, “and SIPI is a high-quality organization that fits perfectly with Authentix capabilities and strategic direction.”

Authentix’s authentication solutions are meant for governments, central banks, and commercial products. The company says it “thrives in supply chain complexity”: For more than two decades, Authentix has worked to ensure that local companies grow, banknote security remains intact, and commercial products have market opportunities.

The company takes a “partnership approach” to help customers minimize risks, promote revenue growth, and gain a competitive edge.

2020 Traceless acquisition

Last year, Authentix acquired the Traceless Authentication Group, a leader in anticounterfeiting and diversion control, from Bibliotheca, a library systems company that serves more than 30,000 locations across the globe. That added more capabilities in the digital tracking of products and consumer-level product marketing, which McKenna says integrated well with Authentix’s growth strategy.

Authentix’s expansion mirrors the industry it’s in. The anti-counterfeit packaging market is expected to grow by $58 billion from now until 2024, according to a report from SpendEdge.

That same report noted that Authentix is a top player in the burgeoning sector, along with Avery Dennison Corp., Alien Technology LLC, AlpVision SA, SICPA HOLDING SA, Zebra Technologies Corp., CCL Industries Inc., and more.

The acquisition of SIPI will continue to catalyze Authentix’s market position.

For more than a decade, SIPI has offered services to brands that track unauthorized channels for counterfeit products and manufacturers. The company’s proprietary online tools and team of analysts are able to detect infringement data and counterfeiting activity, including physical enforcement and taking down pirated listings.

Veri-Site division monitors cybercrime

One of SIPI’s divisions is Veri-Site, a provider of risk-relevant intelligence on rogue websites, intellectual property theft, cybercrime, web-enabled organized crime, and sanctioned entities operating online. Another, O2O, focuses on offline enforcement in China, India, and other Asian countries.

Overall, SIPI serves Fortune 500 companies in the luxury goods, fashion, cosmetics, pharmaceutical, spirits, manufacturing, automotive, and media industries.

SIPI Founder and Chairman Bharat Dube said he and his team are extremely proud to join forces with Authentix. Dube believes combining SIPI’s online and offline enforcement solutions with Authentix’s cutting-edge track and trace solutions should offer the world’s leading brands highly secure protection.

With the deal, SIPI will remain a standalone operating entity and retain its respective brands. But it will integrate within Authentix’s group of companies, leveraging the company’s larger sales platform in the market.

“With the support and backing of Authentix,” SIPI’s CEO Bharat Kapoor said, “we are confident of becoming the world’s leading service provider of online brand protection.”