Target is opening a new store in Dallas’ Oak Cliff neighborhood on March 15 as part of a national expansion that will bring more than 30 new locations online this year, backed by a $5 billion capital investment plan.

The new store will be Target’s 160th in Texas and its 51st in the Dallas-Fort Worth-Arlington market, according to the Minneapolis-based retailer. The store, located at 655 W. Illinois Ave. in the Wynnewood Village shopping center, is expected to employ more than 160 team members.

Tailored to the neighborhood

The retailer is tailoring merchandise to the community rather than rolling out a one-size-fits-all format. Target says the Oak Cliff store’s assortment “reflects the needs of its Hispanic and Black guests,” according to the company’s fact sheet. Services will include Drive Up, Order Pickup, and same-day delivery through Target Circle 360, with next-day delivery available across Dallas. The store will also feature a CVS Pharmacy and Starbucks Cafe.

At approximately 110,000 square feet, the Oak Cliff store falls slightly below the chain average of about 125,000 square feet but larger than a small urban store. While the company said it is focusing on larger store formats as it builds out its next-gen stores, it operates in varying sizes depending on the location.

The Dallas location is one of seven new Target stores opening in March, and the only one in Texas. The others are in Bakersfield and Delano, California; Springfield, Missouri; Jersey City and West Orange, New Jersey; and Fuquay-Varina, North Carolina, where Target will mark its 2,000th U.S. store.

$5 billion bet on physical retail

The openings are part of what Target is calling “a new chapter” in its growth strategy under CEO Michael Fiddelke. The company announced the expansion in a news release today, saying it plans to add more than 300 new stores by 2035. The $5 billion capital investment plan for 2026 supports both new stores and more than 130 full-store remodels nationwide, alongside “hundreds of millions of dollars in additional store payroll and training to improve guest service,” according to Target.

“Guests tell us all the time they want a Target closer to home, and this investment helps us do exactly that,” said Adrienne Costanzo, Target’s chief stores officer, in the announcement. “That means even more neighborhoods will get the full Target experience.”

Costanzo framed the store openings as economic development plays as much as retail expansions.

“Every time we open a new Target store, we’re planting roots in that community,” she said. “That means in addition to delivering a better shopping experience that’s faster and more reliable, we’re creating growth and opportunity—through good jobs, support for local nonprofits and long-term economic investment in the neighborhoods we serve.”

More North Texas stores in the pipeline

The Oak Cliff opening is just the first of several North Texas stores Target has in the works. According to earlier reporting by WFAA, Target also has new locations planned for Forney, Fort Worth, and Little Elm, which are all expected to open later in 2026.

Stores as micro-fulfillment hubs

The expansion is as much a logistics play as a retail one. Target said its stores “serve as both shopping destinations and micro-fulfillment hubs,” fulfilling 95% of the company’s digital orders, according to the company’s fact sheet.

The more stores Target opens, the closer its inventory sits to customer. And the faster it can deliver. 

Target’s same-day delivery service through Target Circle 360, its premium membership program, already reaches 80% of the U.S. population, according to the company. The retailer is also scaling up its next-day delivery option, launching in more than 20 new metro areas this year to reach 60% of the population—a service Target is still building out.

Part of the $5 billion capital plan is aimed at “leveraging technology to fulfill online orders faster and easier for guests,” according to Target. Costanzo said the new stores “give our teams the tools and environments to bring our merchandising strengths to life, create easier and more inspiring shopping experiences, and use technology to move smarter and faster every day.”

Don’t miss what’s next. Subscribe to Dallas Innovates.

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.