Veteran executive Said Taiym will join Integrity as chief operating officer of the Dallas-based distributor of life and health insurance and provider of wealth management and retirement planning solutions.

Taiym brings with him a highly relevant background in insurance, technology, and product development as well as data-driven transformation, the company said.

“Throughout his career, Said has repeatedly shown the ability to support large organizations by building successful systems that drive operational excellence for continued growth,” Bryan W. Adams, co-founder and CEO of Integrity, said in a statement. “Said’s keen and discerning expertise will help to accelerate our innovation of insurance and financial services for all stakeholders. His role as COO builds upon the exceptional skillset he’s cultivated across his impressive career, while his warm personality and perceptive leadership make him a great fit within our Integrity culture. We’re pleased to welcome Said to our world-class team and look forward to incorporating his insight and experience as we deliver on our mission to serve.”

Integrity said that Taiym is skilled at leading large teams through transformative growth initiatives.

Insurtech transformation

Since 2018, Taiym has served in executive roles at Lockton Companies — first as chief digital officer and then as U.S. chief operating officer — where he helped lead the evolution of operational strategies designed to support the company’s significant and rapid growth, contributing to a fourfold increase in revenue to $4 billion.

Before that, he held executive positions with AF Group and XL Group, where he built and led highly strategic operational initiatives, resulting in significantly expanded market reach and hundreds of millions of dollars in revenue growth.

Integrity said that Taiym also has held information technology leadership roles with Zurich North American Commercial and at Accenture, where he managed large teams at both organizations that implemented operational streamlining initiatives and adopted modern business processes. At Fortune Global 500-ranked Accenture, Taiym was responsible for large-scale insurtech transformation efforts with organizational-wide impact for his clients, leading impressive operational and digital change for Fortune 500 insurance carriers.

“Integrity is a mission-driven organization with a high-performance culture that deeply resonates with me,” Taiym said in a statement Chief Operating Officer at Integrity. “Its passionate workforce is committed to modernizing independent insurance and financial services distribution at a national scale, while honoring the strong culture of entrepreneurship that attracts so many of the industry’s leading agents, agencies and advisors. This role offers an exciting opportunity to lead on a broader level by continuing to build exceptional teams, create sustainable growth, and drive data-led transformation. I’m honored to become part of the Integrity family and eager to contribute to our path of innovation ahead.”

As COO, Integrity said that Taiym will partner across the organization to enhance its vision of innovating the insurance and financial services landscape to provide more integrated life, health, and wealth protection. He will be responsible for helping to build systems and operational excellence throughout Integrity and he also will oversee operational functions that enrich strategic partnerships and drive continuous innovation — leveraging Integrity’s data science and AI capabilities to simplify and streamline vital processes for all stakeholders.

Holistic insurance and wealth planning

Integrity said it empowers insurance and financial services professionals to help clients secure health and financial wellbeing via a best-in-class platform of technology and resources. Integrity said its technology combines instantaneous quoting and enrollment with streamlined policy management.

It is supported by Ask Integrity — an AI-powered, voice-activated assistant that simplifies access to comprehensive, AI-driven life, health and wealth solutions for agents, advisors and consumers.

“Integrity is leading a fundamental shift across the industry toward more holistic life, health and wealth protection and planning for all Americans,” Integrity Board Chair Steve Young said in a statement. “That ambitious, service-driven vision requires astute leaders with the expertise to better serve agents, advisors, agencies and institutions. Said is an impressive and proven leader who will drive operational excellence, while advancing Integrity’s mission of innovation. We’re deeply honored to welcome him to Integrity.”

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